After studying the five typefaces, (Garamond, Baskerville, Bodoni, Century, Helvetica) I began to understand their similarities and differences. Now when viewing these five fonts, I personally am attracted to Helvetica because of its simplicity. I find the minimalism of its very sharp non-varying lines visually strong and attention grabbing. With the right use of typography helvetica can be a very appealing font. I believe Helvetica is the most “universal” fonts. Out of the five fonts I am least attracted to Bodoni. I find the blocky serifs to look odd without the curved brackets that give the typeface an appealing varying of line. The extreme thick and thin contrast of shapes combined with the serifs is unattractive to me. I think the look is a little to extreme.