With the completion of the chapter reading from Scott W. Santoro’s Guide to Graphic Design, I gained a better understanding of some of the specific fields within the Graphic Design profession. With this understanding I know that a few areas interest me. From the fields listed in the text, Corporate design, Publication design, and Brand/Identity Design are appealing to me.

Corporate Design

This particular field interests me because I enjoy doing work that has what the text describes as a “consistent identity”. I think creating things and producing them amongst several different mediums for one general purpose or maybe a sub-purpuse within the same identity is something I would enjoy doing, because the more corporate clean purposeful side of design is something I’ve always wanted to work in, not to say that all graphic design does not have a purpose.

Publication

This type of design is viewed by the public every day, and is produced for the public to view weekly-monthly. By doing work within the publication field, gets your work to be viewed by the public consumers as a way to promote and get information across really interests me. I feel that I would work well in this field because I can usually adapt style in needs to market/ present information for the specific target audience. That is something i enjoy doing too, not just creating work for myself, usually I never create art for myself, I like to make things the way I believe works best for others and the reason it was created.

Brand/Identity Design

Brand and Identity design interests me for the same reason corporate design does. I like creating a logo or an image that represents something and having that be used every time as its identity. In my high school graphic design courses, we had real clients come in and we interviewed them the worked on logos, brochures, websites, whatever they needed. The clients would work with us until we created something that they wanted to have represent them, then they would actually use our design if chosen. So in high school i sort of got a experience of what this field is like and I enjoyed working with clients, even if they don’t agree with your work all the time, it’s about them and their purpose.

Books

The Graphic Language of Neville Brody,

Graphics Design Annual 2011

Sites

Yona Lee is a studio designer, who works a lot with advertising and brand identity.

Neville Brody is a graphic designer that specializes in corporate design, swell as a mix of advertising. there are some pictures bellow of some letterhead and business cards that he designed.

Saatchi & Saatchi is a design firm that specializes in logos. They keep their work very simplistic and clean.