After carefully reading chapter one in the book, Guide To Graphic Design by Scott W. Santoro, I truly feel that I have a better understanding of what graphic design is. Throughout the chapter there were multiple graphic design categories that I can see myself pursuing as a career for the future. These categories were Brand and Identity Design, Book Design, and Advertising Design. What interest me about Brand and Identity Design is being able to create something that can be very simple and be so eye-catching to the viewer that can possibly change the way they look at things. I believe that I would work well in this field of Graphic Design because of my creative thinking which gives me the capability to express my thoughts and create logos and websites that people will see and ask themselves, “Wow, thats actually interesting”, rather than all the pointless ads we see that really have no meaning to them. Book Design is another field in graphic design that is interesting to me because if the cover or back of the book is not appealing to the eye, most likely that person may not purchase the book even if the story inside is an award winning novel. The outside of the book has to stand out and pop to the consumers eye’s in order for them to give it a chance. I can see myself in this field because I understand what can or cannot work to make a book cover all around look great and be able to be as good as the writing inside. Lastly, Advertising Design is the field where I can see myself in the future doing as my career. What interest me about this field in graphic design is how someone can create an advertisement that has such an amazing meaning to it and all it can be is a simple slogan, picture, or logo that impacts its viewers. I believe that I would work well in this field because of my love and compassion for design and my talent to be able to create something that will sell and be looked at rather than it just be ignored.
There are two books that I have found that connect to what I am interested in. One of the books is called, “100 Best in Design 2012” and “Graphic Design: Inspirations and Innovations”. From the first book here are some images that capture what I’m interested in:
Here are some other images that I found from the other book I looked at:
April Greiman is a great designer and has great work on her website.
http://aprilgreiman.com
Here is another artist who works in the Book Design field of graphic design.
http://www.kitfosterdesign.com/Home.aspx
Justin LaFontaine is a great artist and his website has a lot of his work that I personally would enjoy doing.
http://www.jlafonta.com