Everywhere
Graphic design is everywhere from the logo on the cereal box that we eat in the morning to the cover of the book that we read in class, Graphic design is a major factor in our lives whether we realize it or not. In result, graphic design can be broken down in to many categories. Just a few of the categories that interested me during the reading included Brand and Identity Design, Publication Design and Package Design.
Brand and Identity Design really caught my eye because one single logo can make such a statement and can give a face to a company or brand. Brand and Identity design takes a single logo or design layout and brings a unique look to a company and can give the consumer something visual to remember. I think I could succeed at this because I love to draw and have a great eye for color schemes and I am always constantly admiring logos and graphics on products. I also think it would be an awesome feeling to create and see my own logo on a product or sign.
A great brand and identity designer is Steff Geissbuhler. He is often referred to as one of the most important graphic design artists ever. He designed for Time Warner Cable, NBC, Crane and Co. and many more. Listed below is his personal website.
Publication Design this area of graphic design allows the designer to create layouts for periodicals, which can include journals, newspapers, magazines etc. I also like how text, graphics and photos can be combined to creates unique layouts that give a magazine or newspaper it’s own identity. More than 75,000 periodicals are published each year in the United States alone. That number shows how many job opportunities can possibly arise within this branch of graphic design. I think that I could succeed with this field of graphic design because I like messing around with different fonts, and enjoy taking pictures. I am also pretty good with computers and could learn how to use web based design programs.
Kate Moross is a great publication designer from England. Who has designed for Nike, Topshop and Google. Listed below is her personal website.
Package Design I also found that package design pretty interesting. This branch of graphic design seems pretty awesome because the final product is tangible. This includes designing for everyday life products such as food and beverage, cosmetics, household products and pharmaceutical. I think this would be a good fit for me because I am a designer and consumer so I can design packages that I could see myself buying.
I couldn’t find a single package designer but I did find a packaging company that I thought everyone would enjoy it is called Festina Watches. It is a German waterproof watch brand that packages the watches in water!
http://www.festina.de/en/herrenuhren.html
http://theinspirationroom.com/daily/design/2014/3/festina_engineered_for_water_1.jpg
I checked out the book, Icons of Graphic Design by Steven Heller and Mirko Ilic. This book with over 1,700 illustrations displays some of the most influential graphic design work from the early 1900’s to the present. Below are just a few of many works that I found interesting.
