Although there are many different types of graphic design, not all of them interest me to the point where I could see myself pursuing a job in that aspect. But on the other hand, there are definitely some that I am excited to explore as career options.
Package Design
The first and foremost is Package Design. Package design is a design which functions three-dimensionally on products around the world. This includes everything from pharmaceuticals and cosmetics to carry out bag designs. I definitely notice when items are packaged in certain ways. If I was a package designer, the items I would look forward to designing would definitely be CD covers and booklet designs for record labels as well as food packages (although I might always be hungry) and more. This is of interest to me because not only do I enjoy designing flat things but I like to hold products and items in my hands. But not only do I have fun doing this, but I enjoy spending time on a design and making layouts. I also think that I can use both text and an image together in harmony.
This personal portfolio showcases some of Joey Campos‘ design branding and packaging design for Marvel, most recently for Man of Steel, as well as some of his other projects for big-name brands such as Hot Wheels.
Publication Design (Including book jacket and book layout design)
This brings me to my second area of interest, which is publication design. I have designed pages and covers for books before, and my work is mostly in the 2010-2011, 2011-2012, and the 2012-2013 yearbooks for Plymouth Regional High School. This is another location where working with text and images is enjoyable for me. It is also interesting to me because I enjoy reading, not only books, but magazines and newspapers as well. I think that this area could also be a potential career for me due to my organization, which I could use for both text and images when designing a striking cover or making a layout that is interesting and engaging. Also, this field is a good fit for me due to my love of reading, and I think without that, it would be harder to capture a good idea for a book or publication.
This personal website excepts some of the work that Ruth Ansel has done for magazines across the nation, including Harper’s Bazaar and Vanity Fair, among others.
Motion Design
The third area of design that strikes my interest is motion design. Since I am less into the programming aspect of design, this would be a better fit than interaction design. I think visuals are a very powerful way to tell a story. I enjoy watching movies and trailers and have always been interested in the behind-the-scenes process. By combining certain elements, whether it is music or dialogue or visual, a story is told. This could be a good fit for me because I enjoy both movies (and other visuals) paired with music. I also enjoy trying new things and challenging myself.
Luke Harris has a different approach to his motion graphics. From party invitations to music videos, he has a large variety of work in his small portfolio.
Research
The book I researched was simply called Packaging. It was published in 1995 by Rockport Publishers, Inc. I enjoyed looking at the variety of designs, even if the book and designs are almost 20 years old. Some I recognized because they are still around today, such as the game Taboo (not pictured).
Designers from Packaging
Although Michael and Giovana Jager designed items for the Boston Globe Project before the turn of the century in the book Packaging, they have gone on to create their own business, JDK. Product design is definitely their forte, with clients like Patagonia, Virgin Mobile, Microsoft, and Nike.
Belonging to the international design consulting agency Pentagram, designer Paula Scher designed work for Oola Corporation in the book. She is known for her branding of the famous Tiffany & Co. and Citibank. Her focus is mainly branding and packaging.
He designed beer bottles and label designs in the book, but Primo Angeli now has an extensive array of work on his website. He does branding, packaging, and publication design, the latter mainly in the form of posters. Some of it you might even recognize, like Ben & Jerry’s Ice Cream or Veryfine.