Chapter 1 Response

Through reading Chapter 1 in Guide to Graphic Design by Scott W. Santaro, I was able to explore the different areas of Graphic Design. Almost all of the different fields were interesting to me but a few of them stood out more than the others.

Interaction Design

The first area from the reading that I could vision myself doing down the road is Interaction Design. Interaction Design is a computer based medium which designers create final products which users interact with either on a computer, or with touch screen devices. This area is more commonly known as website design. The thing that interests me most about this area is the ability to customize virtually anything you want. Also you are able to make your graphics come to life with things like scroll over effects, and various animations.

Portfolios in Interaction Design:

William Beachy  (info page)

Ethan Marcotte  (personal portfolio)

Dan Cederholm  (personal portfolio)

Type Design

The second area, which interested me as a potential career path from chapter 1, is Type Design. I think type design would be an interesting path because you are essentially creating something that may be used by hundreds of others down the road. I think I would be a good fit for type design because it goes hand in hand with logo design, which is something I consider one of my more successful areas.

Portfolios in Type Design:

Sean McCabe  (personal portfolio)

Jordan Metcalf  (personal portfolio)

Logo Design
The last area from chapter 1 that I could see myself doing as a career path is logo design. This is an area that I’ve worked with quite a bit and can see myself doing down the road. This field is also essential to Brand and Identity design, which is what it is classified as in the book.

Portfolios in Logo Design:

Ivan Chermayeff  (personal porfolio)

Tom Geismar  (company website)

Here are a few logos that I personally have created in the past:

Book Research 

The book I researched from the library is called Designing Logos, by Jack Gernsheimer. The book shows examples of famous logos that have been created in the past, and talks about the process designers should take when designing a logo.