By Drake Cutter

Random Words

Monkey, automobile, tuition, criminal, stripper, gamble, cocaine, money, child, school, hospital, recycle, panties, sex, monk, priest, turd, dick, cafeteria, pizza, police, drugs, Miley cyrus, church, farm, eye, mouth, sunflower, murder, needle, dust, pumpkin, razor, bum, cigarettes, campus, dream, insomnia, cellphone, hoes, map, computer, instrument, giraffe, student, ghetto, coffee, refugee, diabetes,

Campus/diabetes, giraffe/pizza, eye/razor, instrument/panties, cigarettes/ giraffe, computer/pumpkin, student/money, ghetto/sunflower, gamble/map, panties/farm, insomnia/sex, turd/monk, church/drugs, mouth/refugee, dick/dust, dream/hoes, Miley Cyrus/ hospital, bum/monkey, cellphone/cocaine, priest/recycle,

The Design And The Play

Paul Rands article The Design And The Play discusses how a student with potential cannot just rely on their natural talents, but need guidelines or rules in order to have success as a designer. Paul believes the method known as “The Design And The Play” helps the designer begin to grow and understand concepts greater than just a good looking piece of design, but to develop something that has purpose and more meaning. To achieve this Rand believes a designer must be taught to be able to do both theoretical and practical problems. Rand then compares these two types of problems to games and explains how by working with one discipline it sharpens your skills for the other. So by following rules in terms doesn’t constrict your creativity in a design, it tightens it and gives the creativity purpose and your job as a designer is to put the creativeness to the purpose. I agree very much with Rands article and I feel like the exercise/problems we have been doing in class have been very similar to his concept.

5 Classic Typefaces

After studying the five typefaces, (Garamond, Baskerville, Bodoni, Century, Helvetica) I began to understand their similarities and differences. Now when viewing these five fonts, I personally am attracted to Helvetica because of its simplicity. I find the minimalism of its very sharp non-varying lines visually strong and attention grabbing. With the right use of typography helvetica can be a very appealing font. I believe Helvetica is the most “universal” fonts. Out of the five fonts I am least attracted to Bodoni. I find the blocky serifs to look odd without the curved brackets that give the typeface an appealing varying of line. The extreme thick and thin contrast of shapes combined with the serifs is unattractive to me. I think the look is a little to extreme.

 

 

Design Comparison

Lucian Bernhard vs. Shigeo Fukuda

Both Lucian Bernhard and Shigeo Fukuda created designs with a very similar minimal, and bold look to them. Fukuda and Bernhard’s simplistic approach made a great impact on how design can communicate ideas and be strong at the same time without having any unneeded decretive aspects involved. These two famous designers, may not have been designing to communicate the same things, but the way they presented their work was.

Lucian Bernhard was born in Germany in 1883 and past away in 1972. Lucian was one of the biggest impacts on modern day minimalism. Bernhard created the style in which he called “poster style”, which is what all his famous designs are created in. Poster style is when all imagery is solid shapes, and uses as little information as possible to advertise/ promote the idea. So most all Bernhard’s designs are the brand name and a very simplistic almost paper cut-out looking image of the product, for example in his most famous design for Priester, which is a match company, so the only information on the advertisement is an image of two matches, with Priester presented rather large at the top.

Shiego Fukuda was born in Tokyo in 1932 and past away in 2009. Fukudas designs were very simplistic and logo like, much like Bernhards, yet Fukuda tried to convey his on personal beliefs and views into his work, intend of just representing something for what it is, he liked to make the viewer think more.

The two designs I chose to compare from Fukuda and Bernhard are, Fukudas 1982 Happy Earth Day Poster, and Bernhards 1910 Manoli cigarette poster advertisement. Both Posters have that simple solid shape style with very muted, small color selection with essentially one major image being portrayed. Obviously that simplistic approach done by Bernhard in 1910 was so effective at communicating, that the style was still being worked with in 1982, a whole 72 years later. The Manoli Cigarette poster and the Earth Day poster, physically appear similar, but their difference is what they are saying. Bernhards is what you see, a pack of cigarettes, there is no more meaning behind it. Fukudas is still minimal, but the imagery of a axe sprouting a leaf, with the headline “Happy Earth Day”, is speaking more towards an opinion.   

 

 

Graphic Design Is…

My Perspective on Graphic Design
Graphic Design is being creative, while at the same time communicating and promoting some sort of information. Graphic design evolves to fit into the world that surrounds it. It is meant to be understood by all, by being simplistic, or rather dumbed down. Not to say the information graphic design communicates is dumb, because graphic design can and does often have influence and uses of current and historical intellectual topics, and debates. I like to believe that graphic design is a universal language, anyone can understand it. It is just the style that differs here and there.

(Graphic Design Is…)

  • Ideas
  • Progression
  • Emotion
  • Mind Altering
  • Degression
  • Creative
  •  Occupation
  • Controversial
  • Money
  • Intelligent
  • Witty
  • Vibrant
  • Slapstick
  • Problem Solving
  • Problem Causing
  • Laid Back
  • Rule-Breaking
  • Appealing
  • Lifestyle
  • A Vision
  • Opinions
  •  Universal
  • Promotional
  • Functional
  • Type
  • Innovative
  • Everywhere
  • Limitless
  • Rebellion
  • Not Original
  • Clean
  • Thought Provoking
  • Modifiable
  • Powerful
  • Intentional
  • Weapon
  • A Process
  • Culture
  • Art
  • Not Art
  • In Your Face
  • Minimal
  • Always Changing
  • Commercial
  • High Quality
  • Helpful
  • Educational
  • Biased
  • Overlooked
  • Bright
  • Awesome
  • A Voice

Inspirational Images

Thumbnails

Quotes

-Design is not the narrow application of formal skills, it is a way of thinking – Chris Pullman

–Design is where science and art break even – Robin Mathew

–A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away – Antoine de Saint-Exupery

–Design is the conscious effort to impose a meaningful order – Victor Papanek

–No design works unless it embodies ideas that are held common by the people for whom the object is intended – Adrian Forty

What is graphic design?

 

With the completion of the chapter reading from Scott W. Santoro’s Guide to Graphic Design, I gained a better understanding of some of the specific fields within the Graphic Design profession. With this understanding I know that a few areas interest me. From the fields listed in the text, Corporate design, Publication design, and Brand/Identity Design are appealing to me.

Corporate Design

This particular field interests me because I enjoy doing work that has what the text describes as a “consistent identity”. I think creating things and producing them amongst several different mediums for one general purpose or maybe a sub-purpuse within the same identity is something I would enjoy doing, because the more corporate clean purposeful side of design is something I’ve always wanted to work in, not to say that all graphic design does not have a purpose.

Publication

This type of design is viewed by the public every day, and is produced for the public to view weekly-monthly. By doing work within the publication field, gets your work to be viewed by the public consumers as a way to promote and get information across really interests me. I feel that I would work well in this field because I can usually adapt style in needs to market/ present information for the specific target audience. That is something i enjoy doing too, not just creating work for myself, usually I never create art for myself, I like to make things the way I believe works best for others and the reason it was created.

Brand/Identity Design

Brand and Identity design interests me for the same reason corporate design does. I like creating a logo or an image that represents something and having that be used every time as its identity. In my high school graphic design courses, we had real clients come in and we interviewed them the worked on logos, brochures, websites, whatever they needed. The clients would work with us until we created something that they wanted to have represent them, then they would actually use our design if chosen. So in high school i sort of got a experience of what this field is like and I enjoyed working with clients, even if they don’t agree with your work all the time, it’s about them and their purpose.

Books

The Graphic Language of Neville Brody,

Graphics Design Annual 2011

Sites

Yona Lee is a studio designer, who works a lot with advertising and brand identity.

Neville Brody is a graphic designer that specializes in corporate design, swell as a mix of advertising. there are some pictures bellow of some letterhead and business cards that he designed.

Saatchi & Saatchi is a design firm that specializes in logos. They keep their work very simplistic and clean.

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