Areas of Interest: Design Careers
Identity is key in each of these career paths, but the identity can change from book to book or slightly from issue to issue, whereas in advertising design the identity is the same for every design made for a specific company. Not centering your designs on a single identity keeps designing interesting and allows you to explore more avenues and styles of design.
With publication design, many facets of graphic design must be taken into account when making a design. Typography, images, and web design are all crucial elements in creating a good layout on screen and on page. This makes it so designers can use all their skills often, instead of focusing on one area of design for too long. There would be some consistency when you are working for one magazine versus needing a new identity and brand for each project that comes along. This field would be a good fit for me because it would still allow me to work with literary ideas and people, but it would let me have a more consistent, established work environment and process.
When it comes to book jacket design, every book has a different style and a different message that needs to be conveyed to the potential reader. If the message on the cover is too vague or unappealing, nobody will want to pick it up and the book will collect dust on a shelf. This is how the cover design contributes to the success of the author. As a writer myself, helping other authors through my preferred medium would be a rewarding experience. Also, working for the company may give me an edge in getting my own work published. Book jacket design would be a good fit for me because I wouldn’t just enjoy creating the cover, but I would enjoy learning about the book through reading it and talking to the author about the novel. I would love the entire process of making the book, not just my contribution.
Research
The book I researched is called “Graphic Design Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design”.
Designer Links
Helen Yentus
On her portfolio page, Helen Yentus shows the book covers that she herself has designed and also book covers that she was the art director for.
James Marsh
James Marsh has many different mediums of art on his portfolio page. He includes studio art, illustrations, book covers, as well as prints. His book covers can mostly be found under Illustration: Publishing.
Rodrigo Corral
Rodrigo Corral displays his magazine designs as well as book cover designs and studio art. His art can be viewed together as tiles, or lined-up vertically and individually.
Doylepartners.com
Doylepartners.com shows the different designs and companies they have worked for in tile form. They have many different types of designs showed, like motion design, print designs, and packaging designs.