Chapter 1 Reading Response
Graphic Design is a major that has many different categories. From the class text assigned, Read chapter 1 of, Guide to graphic design, edition 1 by Scott W. Santoro, I was introduced to many topics that I can see myself pursuing after completing school. These topics include Type design, Publication Design, and Brand Identity Design.
Type Designer
Type design interests me because typography was definitely my favorite subject that was covered in Technology workshop. In Guide to graphic design Sam W. Santoro states, “A type designer creates new letter forms and fonts to develop a complete typeface family.” Personally I enjoy the artistic side of graphic design. So using my artistic abilities to come up with a creative font seems like a great fit for me.
Max Miendinger (1957) is the famous typographer from Switzerland who created the type face, Helvetica. This font is classified as a san serif font.
Video
Publication Designer
Growing up I always loved reading magazines. My favorites were always the ones with the most creative designs.
During my senior year of High School I was apart of the Yearbook class. That was what made me want to be a Graphic designer. My design for the sports template as well as the Sandy hook template was chosen to be used in the book. My teacher said in my review that I have an eye for graphic designs and coming up with creative and eye grabbing ideas.
Brent Rollins is an Art director who created Complex magazine’s June/July issue. It stars R&B singer Solange, with her red lipstick and blue background providing an incredible aesthetic feel. Where the magazine’s title ‘Rise’ with Solange looking up creates a connection between text and imagery.
http://www.brentrollins.com/
Brand Identity
As well as Type design and Publication design, Brand Identity is a very artistically based type of Graphic design. Santoro states, “For any company to succeed it must establish its own, unique brand that is burnt into the mind of it’s audience. A logo can accomplish this function by presenting a face for the viewer to see a visual identity”. In order to graduate from my high school, Masuk it was mandatory to complete a capstone project. The topic that I chose was Graphic Design. I worked with a start up online talent competition. I got to give the companies graphic designer my teenage opinion on things which was vital due to teenagers being their main audience. I was asked about where certain information should be put due to importance as well as what the design for the award should be (my sketch was used). My favorite task I had was helping create the companies logo. My enjoyment while completing my mandatory shadowing hours convinced me that graphic design is the career path for me.
Company website: http://www.highschooltalentbattles.com/
A great production designer Wayne Hunt created the logo and design for, Moon Rock Cafe
These images are about this and that.