Paul Rand (1914-1996)
Paul Rand was considered to be one of the most influential American graphic designers of his time, and looking at his work I can see why. He designed many posters and corporate identities, including the logos for IBM, UPS and ABC. Rand studied at the Pratt Institute from 1929 to 1932, and the Art Students League from 1933 to 1934. He taught design at Yale from 1956 to 1969, and beginning again in 1974. He was interested in Modernism and logo designs which is what he did with his career. I really like his logo designs, because he helps prove that great works wont go out of style.

Ivan Chermayeff (b. 1932)
I really like Ivan Chermayeff’s poster Between the Wars because it is a very simple way to convey a huge message. Once I started looking into his work, I realized that he has created a vast majority of logos that are still popular today. He has created logos for Showtime, NBC, The Museum of Modern Art and many more. Chermayeff studied at Harvard University, the Institute of Design in Chicago, and graduated from Yale University, School of Art and Architecture. In 1956, Chermayeff and Tom Geismar began their firm Chermayeff & Geismar & Haviv and they are still designing today, almost 60 years later. Chermayeff was interested in Advertising Design, and almost all of his works have been advertisements, or logos for companies. 

Paul Rand and Ivan Chermayeff are very similar in the fact that they are both graphic designers that focus on logos, but have both branched out and done books as well as posters. Rand was Chermayeff’s teacher at Yale and he then became one of Chermayeff’s biggest inspirations. Chermayeff mentions that not only was Rand an inspiration, they were good friends. I think that Chermayeff’s work reflects the simplicity and timeless effect of Rand’s work.