The Guide to Graphic Design book talked about many different types of Design. Areas of graphic design that interested me were Type, Brand Identity and Publication design. These three were similar to my interests and were fields where I think I would excel.

Type

I chose Type designs because I’m very interested in the way fonts interact with peoples emotions. Being a graffiti artist I’ve experienced how letters and the way they are presented can impact a design drastically. I feel as if my skills in graffiti art could transcend into the Type area of design. I also enjoy the detail that type design goes into, having the eye for changing such small pieces of the design is very important in my opinion.

Publication                                                                                                                         

Publication Design really sparks my interests as well. I enjoy the idea of an always-changing subject matter, I feel as if that would keep a design job fresh. Publication Design offers a challenge of extreme uniqueness. You have to produce something that is always going to be different but it has to be synced with the article it’s attached to. I also like producing with a medium that’s tangible flipping through pages of a magazine has always been personally satisfying than being on the web. I think that an ever-changing subject matter would be a great fit for me. I like to stay up with the times for the most part. I believe I would be useful at researching new things to be promoted and designed in a magazine or periodical.

Brand Identity

Brand and Identity design personally is the most interesting field that Guide to Graphic Design mentioned. A lot of my interest in Graphic Design spawned from seeing different companies logos. I think Brand Identity is one of the major components to having a successful company or business. I believe that the way I create would be very useful in Brand Identity. I like to expand on previously used ideas or projects, slipping in techniques or parts of previous designs into a new project. Keeping a trend or pattern with remnants of past designs much like many brands do. Having a recognizable symbol that can be altered around the changes in the culture, time or brand.

The examples above are brand logos done by Dever Design. Dever is firm I found in the Hot Graphics USA II book I referenced from. Dever Designs is a company out of Maryland. Their brand identity and Publication work struck me as clean and professional. Their website below has a great collection of various designs they offer.

Dever Design Firm

 

These type designs  above are from Charles Wilkins of Prototype. I was drawn to this page in particular for the very rough font in the center of the page. This was a great example of Type Design. I referenced the book Typography Miles/Donnelly. More from the designer Charles Wilkins can be found on his new firms website.

Charles Wilkins

Another great example of brand identity I found in Hot Graphics USA II was from the firm Hornall Anderson. Their website below goes into great depth showing countless brand work they’ve done recently.

Holland Anderson

An awesome website I found on my own search lead me to stumble upon Jared Nickersons work. His brand work with Adidas blew me away. The style and technique he took was very attractive and new.  His work and Behance account are below. His Behance account is filled with great pieces from his brand work with other companies as well.

Jared Nickerson

 

 

The best site I found during my research happened to be GoMedia Design firm out of Cleveland. There branding was top notch, the logos they display on their site are maticulously made. Their site had great links to where they go for inspiration and other designs firms. Some logos they displayed were even hand drawn with styles all across the board, from sleek to tattoo inspired lettering. It was definitely great to see a company with such a broad spectrum of talents.

Go Media

 

In high school I took Illustrator and loved it, it was something I definitely wanted to continue in the future. The library had many options of books with Illustrations. I took out ‘Handbook of Illustration’. In class Randall said it was okay if you are not a good drawer, So I think this book good be good for someone if they want help with that part of art. Also in my class I did ads, logos, posters, and magazine covers. This helped to think about what category of design I could possibly be interested in. ‘Letterhead Logo Design’ was a book I found that gave plenty of examples of logos on business cards and envelopes, which is something I made in high school. Reading through chapter 1 Advertising Design is something I’m interested in because it deals with working in the media and marketing. When I was thinking about doing this major I really wanted the business aspect with it. I found a book called ‘The Art of Creative Advertising’ that had plenty of examples that interested me.

Images from sdasdmasdasd asdasd.

Environmental Design
Environmental Design is seems very cool. I have thought about this also. Being able to design in buildings and working closely with architects. Lastly I thought Publication Design would fit for me. Magazines are seen every where even around the world. Reading in the chapter under this it said Publication included travel, business, entertainment, and fashion which are all things I really would like to do.

This website is for erik kowalski. He is an artist and a professor. He teaches classes such as graphic design and web sign and on his page he has incredible work. There is so much going on in them and are very abstract some even have phrases that are interesting.

Graphis
This is a website where published and talented designs, advertisements and photography are posted to inspire and aspire young artist. I enjoyed it a lot it has beautiful magazine covers and book covers that some of you are interested in.

 

This is a very cool website, its intriguing as soon as you pull it up. LUST is a graphic design establishment that started in 1996 in the Netherlands. They have a very broad spectrum of media. They are very interested in exploring new pathways of design.

Chapter 1 Reading Response
Graphic Design is a major that has many different categories. From the class text assigned, Read chapter 1 of, Guide to graphic design, edition 1 by Scott W. Santoro, I was introduced to many topics that I can see myself pursuing after completing school. These topics include Type design, Publication Design, and Brand Identity Design.

Type Designer
Type design interests me because typography was definitely my favorite subject that was covered in Technology workshop. In Guide to graphic design Sam W. Santoro states, “A type designer creates new letter forms and fonts to develop a complete typeface family.” Personally I enjoy the artistic side of graphic design. So using my artistic abilities to come up with a creative font seems like a great fit for me.

Max Miendinger (1957) is the famous typographer from Switzerland who created the type face, Helvetica. This font is classified as a san serif font.

Video

Publication Designer
Growing up I always loved reading magazines. My favorites were always the ones with the most creative designs.

During my senior year of High School I was apart of the Yearbook class. That was what made me want to be a Graphic designer. My design for the sports template as well as the Sandy hook template was chosen to be used in the book. My teacher said in my review that I have an eye for graphic designs and coming up with creative and eye grabbing ideas.

 Brent Rollins is an Art director who created Complex magazine’s June/July issue. It stars R&B singer Solange, with her red lipstick and blue background providing an incredible aesthetic feel. Where the magazine’s title ‘Rise’ with Solange looking up creates a connection between text and imagery.

 

http://www.brentrollins.com/

   Brand Identity

As well as Type design and Publication design,  Brand Identity is a very artistically based type of Graphic design.  Santoro states, “For any company to succeed it must establish its own, unique brand that is burnt into the mind of it’s audience. A logo can accomplish this function by presenting a face for the viewer to see a visual identity”. In order to graduate from my high school, Masuk it was mandatory to complete a capstone project. The topic that I chose was Graphic Design. I worked with a start up online talent competition. I got to give the companies graphic designer my teenage opinion on things which was vital due to teenagers being their main audience. I was asked about where certain information should be put due to importance as well as what the design for the award should be (my sketch was used). My favorite task I had was helping create the companies logo. My enjoyment while completing my mandatory shadowing hours convinced me that graphic design is the career path for me.

Company website: http://www.highschooltalentbattles.com/
A great production designer  Wayne Hunt created the logo and design for, Moon Rock Cafe

 

Hunt Design

 

These images are about this and that.

Brand and Identity Design:Art Director / Advertising

 

The two career paths I’m interested in is becoming an art director or something within advertising design. Being an art director requires artists to develop and create an overall visual appearance for a brand or company to bring in their target audience. I would like to go into Advertising Design or marketing communication to bring in the target consumer. One aspect I would like to experience in identity design is “branding” a company from the ground up.

 

When I took a semester off I went to different lectures within the Creative Design fields and advertising stuck out to me. I went to a lecture at SVA and seeing their work and how they developed a image that fit the brand so perfectly made me want to go in the field.

http://www.sva.edu/undergraduate/advertising

-Video/Images on page of advertising examples.

 

One of my favorite Graphic Designers is Louise Fili, who is featured in this months EYE issue. Within her work she has a common theme that many brands fit into. I would describe it as a elegant, old fashion, european (italian) with a simplistic design. She works off of old Italian Art Deco designs, which work with modern designs today.

http://www.louisefili.com/

-Different brands she has designed for and bio.

 

Publication Design: Art Director / Advertising

 

When working for an company an overall theme works better for me than doing freelance work. I need an object, subject, or common theme when it comes to my work or else it looks horrible. I realized I wanted to be an art director when I had an internship with a “Swag” Company. They resourced items, such as an bag, pen, or shirts, with the company’s logo and designs on them. So I was able to work with art directors and designers in creating, for instance, a BMW bag.

 

Art Directors are not always in the light as much as the artists and photographers are but I would like to become specifically an magazine art director. I love putting together and collaging spreads from an magazine. One of my favorites is Nylon Fashion Magazine. This small magazine has a great eye for detail and knows how to brand themselves on the web even better. Another magazine that is great is HOW magazine. There layout is clear and organized and looks almost like webpage itself.

 

This month’s issue of HOW is Adam Ladd.

http://www.ladd-design.com/index.html

-Great ideas on what Branding is, and what makes a good overall look for a brand.

This month’s issue of Nylon is Haley Stark.

http://haleystark.com/

-Website underconstruction, but great examples of how the magazine’s image is very consistent.

 

Research Photos:

Above are examples from Louise Fili.

Above work from Haley Stark.

Although there are many different types of graphic design, not all of them interest me to the point where I could see myself pursuing a job in that aspect. But on the other hand, there are definitely some that I am excited to explore as career options.

Package Design

The first and foremost is Package Design. Package design is a design which functions three-dimensionally on products around the world. This includes everything from pharmaceuticals and cosmetics to carry out bag designs. I definitely notice when items are packaged in certain ways. If I was a package designer, the items I would look forward to designing would definitely be CD covers and booklet designs for record labels as well as food packages (although I might always be hungry) and more. This is of interest to me because not only do I enjoy designing flat things but I like to hold products and items in my hands. But not only do I have fun doing this, but I enjoy spending time on a design and making layouts. I also think that I can use both text and an image together in harmony.

This personal portfolio showcases some of Joey Campos‘ design branding and packaging design for Marvel, most recently for Man of Steel, as well as some of his other projects for big-name brands such as Hot Wheels.

Publication Design (Including book jacket and book layout design)

This brings me to my second area of interest, which is publication design. I have designed pages and covers for books before, and my work is mostly in the 2010-2011, 2011-2012, and the 2012-2013 yearbooks for Plymouth Regional High School. This is another location where working with text and images is enjoyable for me. It is also interesting to me because I enjoy reading, not only books, but magazines and newspapers as well. I think that this area could also be a potential career for me due to my organization, which I could use for both text and images when designing a striking cover or making a layout that is interesting and engaging. Also, this field is a good fit for me due to my love of reading, and I think without that, it would be harder to capture a good idea for a book or publication.

This personal website excepts some of the work that Ruth Ansel has done for magazines across the nation, including Harper’s Bazaar and Vanity Fair, among others.

Motion Design 

The third area of design that strikes my interest is motion design. Since I am less into the programming aspect of design, this would be a better fit than interaction design. I think visuals are a very powerful way to tell a story. I enjoy watching movies and trailers and have always been interested in the behind-the-scenes process. By combining certain elements, whether it is music or dialogue or visual, a story is told. This could be a good fit for me because I enjoy both movies (and other visuals) paired with music. I also enjoy trying new things and challenging myself.

Luke Harris has a different approach to his motion graphics. From party invitations to music videos, he has a large variety of work in his small portfolio.

Research

The book I researched was simply called Packaging. It was published in 1995 by Rockport Publishers, Inc. I enjoyed looking at the variety of designs, even if the book and designs are almost 20 years old. Some I recognized because they are still around today, such as the game Taboo (not pictured).

 

Designers from Packaging

Although Michael and Giovana Jager designed items for the Boston Globe Project before the turn of the century in the book Packaging, they have gone on to create their own business, JDK. Product design is definitely their forte, with clients like Patagonia, Virgin Mobile, Microsoft, and Nike.

Belonging to the international design consulting agency Pentagram, designer Paula Scher designed work for Oola Corporation in the book. She is known for her branding of the famous Tiffany & Co. and Citibank. Her focus is mainly branding and packaging.

He designed beer bottles and label designs in the book, but Primo Angeli now has an extensive array of work on his website. He does branding, packaging, and publication design, the latter mainly in the form of posters. Some of it you might even recognize, like Ben & Jerry’s Ice Cream or Veryfine.

(I did not have the text guide to graphic design yet so this is me just writing about areas of graphic design that interest me as a career path.)

As a career I think working in packaging and advertisement is a good fit for me. To me graphic design is visual commutation that is eye-catching and gets a message and a purpose across. Graphic design can be used in many different ways such as media, posters, book covers, labels, street signs, tee-shirts, menus, almost everything you look at has been designed and is meant to draw in attention. When going into a food store for example if every box was plain white and just labeled “pasta” in a boring black font it still gets the point across of what it is, but if there are multiple boxes with the same product inside the average person would probably pick out the more appealing and interesting box. In marketing people want their products to be sold and when a customer stops and takes a moment to really look at the labeling it is more likely to stick into someones head. This seems like a good fit for me because it’s not just thinking in the box it is literally going out of the box to be so intriguing that someone chooses “my” product over other competitors products because they think my designs are more eye-catching and they want to try out the product.  This field of graphic design interests me because my entire life I’ve grown up seeing packaging, some amazing, some super boring but it is not a completely unknown field for me. I’m used to seeing it literally everywhere and I’m comfortable with it. I want to make a difference and see my designs on shelves and knowing it’s sitting in people’s homes. My goal is to have an object in such creative packaging that the customer does not even need to like the actual thing inside the box, they just want to purchase my design for the looks.

I looked at the books “New Design Paris” by Edward M. Gomez, and “Graphic Design Annual 2014” published by Graphis. In “New Design Paris” this picture really caught my interest because it is want I hope to do being as a career. And the second picture from”Graphic Design Annual 2014″.

This is dieline.com and it is a website of a bunch of great packaging designs.

http://www.thedieline.com/

This is the website for Lovely Packaging, which is another amazing cite of package designs.

http://lovelypackage.com/

And this is my favorite website of packaging design because it is literally so creative and unique.

http://www.boredpanda.com/creative-packaging-designs-2/

 

Chapter 1 Response

Through reading Chapter 1 in Guide to Graphic Design by Scott W. Santaro, I was able to explore the different areas of Graphic Design. Almost all of the different fields were interesting to me but a few of them stood out more than the others.

Interaction Design

The first area from the reading that I could vision myself doing down the road is Interaction Design. Interaction Design is a computer based medium which designers create final products which users interact with either on a computer, or with touch screen devices. This area is more commonly known as website design. The thing that interests me most about this area is the ability to customize virtually anything you want. Also you are able to make your graphics come to life with things like scroll over effects, and various animations.

Portfolios in Interaction Design:

William Beachy  (info page)

Ethan Marcotte  (personal portfolio)

Dan Cederholm  (personal portfolio)

Type Design

The second area, which interested me as a potential career path from chapter 1, is Type Design. I think type design would be an interesting path because you are essentially creating something that may be used by hundreds of others down the road. I think I would be a good fit for type design because it goes hand in hand with logo design, which is something I consider one of my more successful areas.

Portfolios in Type Design:

Sean McCabe  (personal portfolio)

Jordan Metcalf  (personal portfolio)

Logo Design
The last area from chapter 1 that I could see myself doing as a career path is logo design. This is an area that I’ve worked with quite a bit and can see myself doing down the road. This field is also essential to Brand and Identity design, which is what it is classified as in the book.

Portfolios in Logo Design:

Ivan Chermayeff  (personal porfolio)

Tom Geismar  (company website)

Here are a few logos that I personally have created in the past:

Book Research 

The book I researched from the library is called Designing Logos, by Jack Gernsheimer. The book shows examples of famous logos that have been created in the past, and talks about the process designers should take when designing a logo.

Chapter 1 Response
There are a variety of different categories and areas of graphic design. Motion design and interactive design are of interest to me. These areas physically bring what is created to life. This is so interesting to me because it adds so much more detail and interest to the original images and designs. It is also exciting to me because the viewer can physically interact with your design and creations. Some types of motion design are in the form of digital illustration. I would be successful at this because I enjoy creating illustrations through programs such as illustrator.

Book jacket design and package design are also interesting to me. The three dimensional aspect of these areas are very intriguing. I find it exciting how a single design can expand onto multiple surfaces. This can result in the design becoming broken up but at the same time it remains as one continuous design. These areas of design are also interesting to me because I would be able to hold or use the finished product rather than just look at it on a two dimensional surface. I would be successful in these areas because I am a very hands on type of person. I would be able to visualize physically holding a book or package and could successfully create a design to complement the surface of the product.

Publication design is also of interest to me, specifically in the form of magazines. I would be successful in this area because I enjoy organizing layouts. I would be able to create a visually appealing layout of ads and articles for a magazine.

I would be successful in any of the fields I listed because I have very good people and communication skills. I would be able to work with a customer or coworker and successfully express their thoughts and ideas through my work.

The book I researched is titled Communication Arts Design Annual 54. Below are sample images from this book in the fields of graphic design that I am interested in.

 

                                       

A designer who specializes in motion design and animation is Lok Neville Lee.  He works for a company called Unit 9.  He has a site titled as Lok Neville Lee.  This site displays videos and images of some of his designs.

Christina Ortiz is a designer who specializes in package design.  Her website contains both her portfolio and resume.

In the book I researched, Froeter design was listed in the category of publication design, specifically catalogs.   However, this company does not seem to specialize in one specific area of graphic design.  Their website contains sample work and information about the company.

Creative