Important. 

 

With the completion of the chapter reading from Scott W. Santoro’s Guide to Graphic Design, I gained a better understanding of some of the specific fields within the Graphic Design profession. With this understanding I know that a few areas interest me. From the fields listed in the text, Corporate design, Publication design, and Brand/Identity Design are appealing to me.

Corporate Design

This particular field interests me because I enjoy doing work that has what the text describes as a “consistent identity”. I think creating things and producing them amongst several different mediums for one general purpose or maybe a sub-purpuse within the same identity is something I would enjoy doing, because the more corporate clean purposeful side of design is something I’ve always wanted to work in, not to say that all graphic design does not have a purpose.

Publication

This type of design is viewed by the public every day, and is produced for the public to view weekly-monthly. By doing work within the publication field, gets your work to be viewed by the public consumers as a way to promote and get information across really interests me. I feel that I would work well in this field because I can usually adapt style in needs to market/ present information for the specific target audience. That is something i enjoy doing too, not just creating work for myself, usually I never create art for myself, I like to make things the way I believe works best for others and the reason it was created.

Brand/Identity Design

Brand and Identity design interests me for the same reason corporate design does. I like creating a logo or an image that represents something and having that be used every time as its identity. In my high school graphic design courses, we had real clients come in and we interviewed them the worked on logos, brochures, websites, whatever they needed. The clients would work with us until we created something that they wanted to have represent them, then they would actually use our design if chosen. So in high school i sort of got a experience of what this field is like and I enjoyed working with clients, even if they don’t agree with your work all the time, it’s about them and their purpose.

Books

The Graphic Language of Neville Brody,

Graphics Design Annual 2011

Sites

Yona Lee is a studio designer, who works a lot with advertising and brand identity.

Neville Brody is a graphic designer that specializes in corporate design, swell as a mix of advertising. there are some pictures bellow of some letterhead and business cards that he designed.

Saatchi & Saatchi is a design firm that specializes in logos. They keep their work very simplistic and clean.

Areas of Interest: Design Careers
Identity is key in each of these career paths, but the identity can change from book to book or slightly from issue to issue, whereas in advertising design the identity is the same for every design made for a specific company. Not centering your designs on a single identity keeps designing interesting and allows you to explore more avenues and styles of design.

With publication design, many facets of graphic design must be taken into account when making a design. Typography, images, and web design are all crucial elements in creating a good layout on screen and on page. This makes it so designers can use all their skills often, instead of focusing on one area of design for too long. There would be some consistency when you are working for one magazine versus needing a new identity and brand for each project that comes along. This field would be a good fit for me because it would still allow me to work with literary ideas and people, but it would let me have a more consistent, established work environment and process.

When it comes to book jacket design, every book has a different style and a different message that needs to be conveyed to the potential reader. If the message on the cover is too vague or unappealing, nobody will want to pick it up and the book will collect dust on a shelf. This is how the cover design contributes to the success of the author. As a writer myself, helping other authors through my preferred medium would be a rewarding experience. Also, working for the company may give me an edge in getting my own work published. Book jacket design would be a good fit for me because I wouldn’t just enjoy creating the cover, but I would enjoy learning about the book through reading it and talking to the author about the novel. I would love the entire process of making the book, not just my contribution.

Research
The book I researched is called “Graphic Design Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design”.

 

Designer Links

Helen Yentus
On her portfolio page, Helen Yentus shows the book covers that she herself has designed and also book covers that she was the art director for.

James Marsh
James Marsh has many different mediums of art on his portfolio page. He includes studio art, illustrations, book covers, as well as prints. His book covers can mostly be found under Illustration: Publishing.

Rodrigo Corral
Rodrigo Corral displays his magazine designs as well as book cover designs and studio art. His art can be viewed together as tiles, or lined-up vertically and individually.

Doylepartners.com
Doylepartners.com shows the different designs and companies they have worked for in tile form. They have many different types of designs showed, like motion design, print designs, and packaging designs. 

Freedom

 

Areas of Interest:

Motion Design:

I am currently a Film and Graphic Design major so therefore it is easy for me to say that my interest lies within the topics of art in motion. My main focus for the future is to become an animator or get a job along those lines. It goes without saying that as a Film major I love film and many forms of art that comes with it, but with the combination of design and film and some, motion design seems to be the area of design I am most interested in.

Interaction Design:

Using visual art to develop a program that can be used and explored through by its users just sounds cool to me. It has become clear that I like to create certain pieces or projects that include my viewer, user or audience and calls for their reactions or emotions towards what I create for them. Just like making a film for an audience to watch; creating a software for a user to use and interact with satisfies me equally.

Brand and Identity Design:

I intern at a local labeling company where I work with the marketing team contributing various ideas and illustrations for the company to use to promote their products. I see many logos, spec sheets, and general company strategies and designs used to capture the eye of the average curious customer. Having experience through the label company gives me more knowledge on what to expect from the area of brand and identity design.

 

Research:

The book I chose to research is called “Coast to Coast: Contemporary American Graphic Design”.

Here you’ll find moving slides of pictures promoting certain topics and links to works for one to explore.

– www.surround.ws

When you first enter this website you are met with a quote: “Demanifest Unite In The One Manifest_”. It then provides you with link to News, Projects and more information about the foundation.

– www.phantomresearchfoundation.com

A bird flies across the screen in front of an image and below this animation are links, information and picture for exhibitions, projects and performances for artists promoted by the group.

– www.futurefarmers.com

A vast amount of images lined up in squares fill the page. The website title and the links to works and contact information stand out on the website in one big white rectangle.

– www.graphichavoc.com

 

 

 

 

Expression.

 

Important.

Graphic design is art that is both aesthetically pleasing and has a practical purpose.

Areas of interests:

I am currently interested in package design, logo/Brand design, and web design. I want work in those lines of work because you have the opportunity to be creative and innovative but still making a decent amount of money.

Package design is something that has staying power we are always going to need to pack and hold products and designing a new and interesting design will help to sell your product. Also I like the idea of creating designs for items that will make people choose that product, I know for myself at least how the package looks plays a big part in whether I choose one product of another, better looking designs tend to mean the company put more work into the product so it’s going to be of better quality.

I like logo/Brand designing because the brand design is the very identity of the business or product. I particularity like logo designing because logos are very iconic, quite literally they are icons, even if someone doesn’t quite remember what the name of an organization is they will remember the logo.

Web design is of course a field of work that is very upcoming and popular, I Have taken a web design and construction class and I liked having the ability to design something that I can change on a moment’s notice and not really have to go through the whole process of reprinting something. As many of the modern world uses computers and internet there is a need for websites and having a professional looking site is a big advantage to those that don’t

Book Examples:

 

Designers:

Preston Grubbs Is a designer who has done both some really creative package designs as well as some logo works.

Simon Laliberté Is a Canadian designer and Art director who specializes in Packaging, branding, and screen printing.

Lance Brown Is a multimedia artist and designer, he does paintings, illistrations, logo designs as well as web designs.

Milton Glaser is a famous graphic designer who is well known for his “I heart New York” and his New York magazine logo among other projects.

Mike Langley is a web designer who does custom word press sites and has an online portfolio of his works.

 

 

 

 

Graphic design is a way to create art using images, type, and design.