In the article by Paul Rand, he states that students need natural talent to design well.  I do think that some people can be taught to design with a meaning behind it, I’m not sure if I believe it is something that cannot be taught. “The results of such vagaries are sometimes pretty, but mostly meaningless…atmosphere of freedom, absent of certain disciplines  which would evoke ideas.” (157). The designs should not just be pretty to look at they also need to be efficient and have a meaning and make the viewer think. I agree with Rand on this because there is a time and place for everything, and when wanting to get a point across, the art has such a deeper meaning than if it just looks nice, anyone with or without natural talent can make a pretty piece of art, but not everyone can create appealing art that has a meaning. Having limits on work is definitely beneficial in the long run because it really pushes the designer to work harder and think outside of the box, for example when we have limited fonts to use in class.