Unbeknownst to many people, graphic design can have psychological effects on how a person perceives the content that they are about to consume. While I’m not a psychology student, this fact is still incredible to me. Every day, people of all races, ages, genders, and walks of life are faced with examples of graphic design that are meant to resonate with them in some way. Marketing ties heavily into graphic design, and understanding the techniques that marketers use to lure in viewing eyes is pivotal for graphic designers.
The format of social media design, or interaction design, is shockingly tied into human psychology; for example, Facebook, Twitter, Tumblr, and LinkedIn are all major social media platforms, and all utilize blue and white as their major colors. This method is quite intentional, as blue and white can have properties that influence your way of viewing the content that’s being displayed. The color blue keeps the brain active, thus keeping a consumer on the website for longer increments of time, and the combination of blue and white are seen as inherently clean, concise and professional. This interests me immensely because the seemingly simple-and-innocent sites that we use every day take advantage of psychology and algorithms that most people aren’t even aware of.
We’re taught from birth the phrase “don’t judge a book by its cover,” but do we ever actually follow that advice when it comes to real books? I often find myself perusing the library shelves for the glitteriest golden binding, or the oddest colored book, anything that keeps a book standing out from the rest of the thousands on the shelves. It’s always intrigued me how one book out of the bunch could jump out from the rest, from minimalistic and mysterious covers to artistic and intricate ones, book design always kept me coming back to the library.