The Greatest Designs In Daily Life

Two of the biggest things that we see in our daily lives are two of my favorite styles of graphic design. One of the reasons that I love graphic design is that it has become a really fun hobby. I have always enjoyed making logos, marketing materials and posters for businesses, events and so much more. I hope to take the skills that I learn from this class to become even better at this hobby. My two favorite types of graphic designs are ones that I either have worked on have always admired. The one that I think that I have worked with is Brand & Identity Design. The one I’m always fascinated by is Package Design.

Brand & Identity Design

I think Brand and Identity Design is so cool because there are so many things that we refer to as the brand and not the product. A perfect example is you would ask someone for a Sharpie, even though you are looking for a permanent marker. Another thing that is so cool about this graphic design is that I can show you a logo without text or context and people will know exactly what business it is and what they do. A great example of that is the Pepsi circle. If I were to just show the logo, most people know that Pepsi is a soda company. This design is all around us and I believe that it can be take for granted because it has become so common in everyday. To see some great examples of great Brand Design, check out these websites. One thing to notice about these websites is that in the upper left hand corner, all you see is the symbol from your logo and you can tell exactly what the company is without actually seeing the name. When you click on this first link, you can notice how the logo in the corner is the symbol and there are no words, and that is the same with this second link.

When you look at the above logos, the average person would be able to identify exactly what these companies are based off their logos. They are able to create a brand identity from colors and simple symbols that all people can associate with their brands.

Package Design

Another fascinating graphic design in everyday life is packaging design, almost every single thing that we use today is packaged in something, most of the time it is packaged in plastic or cardboard. The biggest example of package design is food. Food packaging is everywhere. It’s super cool because it is true that we eat with our eyes so manufactures use bright colors, fonts, pictures and even famous people on their packaging to encourage people to buy it. When you are looking for great package design companies you can look at this company and you can see what they offer. Sometimes people need help designing packages so the following link is a guide to inspire some designs. I think the best foods for package design is cereal, ice cream and chips. Looking at the gallery below, you can see so many different brands with different colors, fonts, and images to catch people’s attention as they walk through the grocery store.

Notice how on all of these packages that there are so many symbols, colors, different fonts and even pictures of the product to entice you to spend money on their product not anyone else’s.

Next time you go to the grocery store or are browsing the web, make sure you pay attention to all of the genius branding that is happening around you without you even knowing it. This is why I think these graphic design styles are so cool because we rarely ever stop to appreciate the time and knowledge that is put in to designing a logo or a bag of chips