Pictures of the Principles White Space The logo for Federal Express is a perfect example of the use of white space. The letters on the logo create the shape of an arrow in the white space between the “E” and… Continue Reading
Gestalt Theory Gestalt means pattern, figure and structure is unified. The gestalt theory is that we perceive things in whole rather than in individual elements. This is understood by exploring and unpacking how your mind automatically visualizes the face of… Continue Reading
6 Principles of Design Repetition Repetition is when a piece of the design is repeated among other pieces of the design. The following design is an ad for Target! In the ad, you can see the dots from the background… Continue Reading
Gestalt Psychology In Design After reading the links on Gestalt theory, I learned that the main principle is viewing things as a whole, in unity, rather than in individual pieces. The movement of Gestalt Psychology started in Germany in the… Continue Reading
The Principles of Design The following principles are only six of the eleven principles of design. These are known as the guidelines on how to use visual elements to create and exposition. 1. Repetition This principle of design is when… Continue Reading