{"id":3321,"date":"2017-08-23T19:18:22","date_gmt":"2017-08-23T19:18:22","guid":{"rendered":"https:\/\/kscgd.com\/2020fall\/gdp1\/?page_id=3321"},"modified":"2020-08-13T13:42:01","modified_gmt":"2020-08-13T17:42:01","slug":"04-expressive-words","status":"publish","type":"page","link":"https:\/\/kscgd.com\/2020fall\/gdp1\/04-expressive-words\/","title":{"rendered":"05 Expressive Words"},"content":{"rendered":"<h1><strong>Expressive Words<\/strong><\/h1>\n<div class=\"post-entry\">\n<p><em>Modify a series of 3\u00a0words, one per 6\u2033x6\u2033 page, to express their meaning typographically.<\/em><\/p>\n<p>It is said that a picture is worth a thousand words, but can one word become a picture? Graphic designers are often called to create expressive designs using only typography.\u00a0Designer Ellen Lupton once wrote that <em>\u201cTypography is what language looks like\u201d<\/em> and your objective is to express the meaning of language using only letterforms. Using the five classic typefaces you will begin with a simple word and make the minimum changes necessary to effectively communicate the word visually.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6281\" src=\"https:\/\/kscgd.com\/2020spring\/gdp1\/wp-content\/uploads\/2019\/09\/Screen-shot-2019-09-15-at-9.46.27-PM.png\" alt=\"\" width=\"508\" height=\"471\" srcset=\"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-content\/uploads\/2019\/09\/Screen-shot-2019-09-15-at-9.46.27-PM.png 508w, https:\/\/kscgd.com\/2020fall\/gdp1\/wp-content\/uploads\/2019\/09\/Screen-shot-2019-09-15-at-9.46.27-PM-300x278.png 300w\" sizes=\"auto, (max-width: 508px) 100vw, 508px\" \/><\/p>\n<p><strong>Reread<\/strong><br \/>\nPlease take another look at\u00a0\u00a0<a href=\"http:\/\/kscgd.com\/downloads\/rand_play.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">The Design and the Play<\/a>\u00a0by Paul Rand. How does the concept of &#8220;play&#8221; inform this project?<\/p>\n<h1><strong>Three Words \/ 9 Designs<\/strong><\/h1>\n<p>You will work with three words:<\/p>\n<ul>\n<li>TWO from my\u00a0list\u00a0on this page \u2014 assigned by lottery<\/li>\n<li>ONE from mind maps you create<\/li>\n<\/ul>\n<p><strong>Format:\u00a0<\/strong>6\u201d x 6\u201d trimmed precisely (you will be graded on craft)<br \/>\n<strong>Color:\u00a0<\/strong>Black and White Laser Print (no ink jet prints)<\/p>\n<p><strong>Create at least three different concepts<\/strong> (art boards)<strong> for each word.<br \/>\n<\/strong>To get three you will need to make more that you do not use.<\/p>\n<p><strong>You will have a total of 9 designs <\/strong>(and other exploratory sketches).<\/p>\n<h1>Word #1 and #2<\/h1>\n<p>Assigned\u00a0by lottery:<\/p>\n<ol>\n<li>fright<\/li>\n<li>angry<\/li>\n<li>impulsive<\/li>\n<li>isolation<\/li>\n<li>tension<\/li>\n<li>energize<\/li>\n<li>rhythm<\/li>\n<li>radiant<\/li>\n<li>sorrow<\/li>\n<li>uneasy<\/li>\n<li>caffeine<\/li>\n<li>conflict<\/li>\n<li>scattered<\/li>\n<li>wander<\/li>\n<li>clumsy<\/li>\n<li>cheerful<\/li>\n<li>alarmed<\/li>\n<li>whimsical<\/li>\n<li>haunted<\/li>\n<li>overjoyed<\/li>\n<li>magnetic<\/li>\n<li>explosive<\/li>\n<li>surprised<\/li>\n<li>discombobulate<\/li>\n<li>splash<\/li>\n<li>kerplunk<\/li>\n<li>sizzle<\/li>\n<li>hiccup<\/li>\n<li>delightful<\/li>\n<li>slurp<\/li>\n<li>gurgle<\/li>\n<li>creak<\/li>\n<li>rebellious<\/li>\n<li>disoriented<\/li>\n<li>intrude<\/li>\n<li>provoke<\/li>\n<li>eccentric<\/li>\n<\/ol>\n<h1>Word #3 Mind\u00a0Map<\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6282\" src=\"https:\/\/kscgd.com\/2020spring\/gdp1\/wp-content\/uploads\/2019\/09\/Screen-shot-2019-09-15-at-9.46.36-PM.png\" alt=\"\" width=\"623\" height=\"299\" srcset=\"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-content\/uploads\/2019\/09\/Screen-shot-2019-09-15-at-9.46.36-PM.png 623w, https:\/\/kscgd.com\/2020fall\/gdp1\/wp-content\/uploads\/2019\/09\/Screen-shot-2019-09-15-at-9.46.36-PM-300x144.png 300w\" sizes=\"auto, (max-width: 623px) 100vw, 623px\" \/><\/p>\n<p><em>A mind map is a brainstorming technique to generate new directions and concepts. <\/em><\/p>\n<p>Do a\u00a0mind map with a group of classmates using your assigned words\u00a0on the list above as the \u2018seed.\u2019 Let your minds wander and fill the page with associations. Circle a dozen or so verbs or adjectives\u00a0that have expressive potential for you. Talk to classmates and select a few words to try. Choose these words carefully. Try not to be too abstract. Is there something about those words that suggest visual solutions? Don\u2019t be obvious such as the word \u2018Fall\u2019 (and it is only four letters). Looking for a minimum of 5 letter words.<\/p>\n<h1>Define the Word in a Post<\/h1>\n<p>Create a post called the name of your words where you define the words for yourself in your own words based on your research. What did you learn about the word and its origin that you did not know already?<\/p>\n<p><strong>Use the category:<\/strong> \u201cword definition\u201d<\/p>\n<h1><strong>Look up your word<\/strong><\/h1>\n<div class=\"post-entry\">\n<p>Before you do anything, you need to find out what these words really mean. Do not rely on your imperfect idea of what you think a word means.<\/p>\n<ol>\n<li><a href=\"https:\/\/ksclib.keene.edu\/wamvalidate?url=http%3A%2F%2F0-www.oed.com.ksclib.keene.edu%3A80%2F\" target=\"_blank\" rel=\"noopener noreferrer\">The Oxford English Dictionary<\/a>: You will need to log in but this is the master dictionary of the English Language.<\/li>\n<li>Consult three different dictionaries. Read\u00a0the word origins too.<\/li>\n<li>Look your word up in a variety of printed dictionaries as well. They have many at the library.<\/li>\n<\/ol>\n<\/div>\n<div class=\"post-entry\">\n<div class=\"post-entry\">\n<h1>The Five Classic Typefaces<\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6283\" src=\"https:\/\/kscgd.com\/2020spring\/gdp1\/wp-content\/uploads\/2019\/09\/Screen-shot-2019-09-15-at-9.46.46-PM.png\" alt=\"\" width=\"328\" height=\"345\" srcset=\"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-content\/uploads\/2019\/09\/Screen-shot-2019-09-15-at-9.46.46-PM.png 328w, https:\/\/kscgd.com\/2020fall\/gdp1\/wp-content\/uploads\/2019\/09\/Screen-shot-2019-09-15-at-9.46.46-PM-285x300.png 285w\" sizes=\"auto, (max-width: 328px) 100vw, 328px\" \/><\/p>\n<p>You may use any typeface you want for any of your words as long as it is one of these five below.\u00a0<strong>Use only the regular\/book font<\/strong> (not <strong>bold<\/strong> or <em>italic<\/em> for instance).<\/p>\n<ul>\n<li>Garamond<\/li>\n<li>Baskerville<\/li>\n<li>Didot<\/li>\n<li>Century<\/li>\n<li>Helvetica<\/li>\n<\/ul>\n<p><strong>Be prepared to explain what typeface you used for which composition.<\/strong><\/p>\n<\/div>\n<div class=\"post-entry\">\n<h1><strong>Dynamic Composition<\/strong><\/h1>\n<p>Use the space of the frame dynamically. Create a layer that activates the tension between space and object. This usually means keeping the words smaller unless making them large is essential to the idea.<\/p>\n<p>Place the words in different locations in the square. Where does the word communicate its idea the best? Use a variety of approaches to the designs. Do some words crop off the sides? Do all the letters fit into the space? Do letters want to overlap? Rotate? Flip?\u00a0\u00a0You will\u00a0choose to change the position, scale and rotation of selected letters to express them.<\/p>\n<h1><strong>Rules of the game<\/strong><\/h1>\n<p><strong>You MAY\u00a0do the following:<\/strong><\/p>\n<ol>\n<li>Rotate<\/li>\n<li>Scale proportionally<\/li>\n<li>Extend off the frame<\/li>\n<li>Repeat letters\u00a0<em>only when necessary\u2026<\/em><\/li>\n<\/ol>\n<p><strong>You\u00a0MAY NOT:<\/strong><\/p>\n<ol>\n<li>Texture words<\/li>\n<li>Don&#8217;t stretch<\/li>\n<li>Cut\u00a0the letters<\/li>\n<li>Use other typefaces<\/li>\n<li>Change the opacity (gray)<\/li>\n<li>Use outlines (solid letters only)<\/li>\n<\/ol>\n<div class=\"post-entry\">\n<h1><strong>The Process<\/strong><\/h1>\n<\/div>\n<ol>\n<li>Using Illustrator make a 6\u2033x6\u2033 file.<\/li>\n<li>Start\u00a0your word in a selected typeface at 60\u00a0points.<\/li>\n<li>Place in the right place on the page in the correct typeface.<\/li>\n<li>Duplicate the artboard 2\u00a0times so you have the word + 2\u00a0copies.<\/li>\n<li>Change the typeface for each of the three artboards.<\/li>\n<li>Kern them all\u00a0properly.<\/li>\n<li>Go to the the \u201cType\u201d menu and select \u201cCreate Outlines\u201d for each artboard.<\/li>\n<li>Ungroup the letters and begin working with them.<\/li>\n<li>Start with one change to communicate the word (scale, rotate, position). If you need more then try two changes (scale and rotate, or move two letters). Be conservative in the changes initially.\u00a0Use only the\u00a0graphic moves necessary to express the word.<\/li>\n<li>Activate the space in the\u00a0composition to create a dynamic design.<\/li>\n<li>When you have expressed the word then move to the next artboard.<\/li>\n<li>Create more versions of each word than the required 3 designs to find the best solutions.<\/li>\n<li>Create at least three different concepts (artboards) for each of your three words for a total of 9 designs.<\/li>\n<li>Repeat steps 2-11 for additional two words.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h1><strong>Due by end of class,\u00a0September 24th<\/strong><\/h1>\n<p>Your word definition posts<\/p>\n<div class=\"line hiddendrawer\">\n<div class=\"unit size1of1 lastUnit indentelseblock\">\n<div class=\"post-entry\">\n<div class=\"post-entry\">\n<h1><strong>Due Tuesday, September 29th<\/strong><\/h1>\n<ol>\n<li><strong>Critique<\/strong>: two concepts of each of your 3 words \u00a0\u2014 6 compositions\u00a0in a single PDF uploaded to your dropbox folder.<\/li>\n<li>Title the PDF <strong>05 Expressive Words_lastname.pdf<\/strong><\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"post-entry\">\n<h1><strong>Due Thursday, October 1st<\/strong><\/h1>\n<ul>\n<li>One PDF with all versions of the project uploaded to your dropbox folder. Must have at least 9\u00a0compositions.<\/li>\n<\/ul>\n<p><strong>Title the PDF<\/strong> <strong>05 Expressive Words_lastname.pdf<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Expressive Words Modify a series of 3\u00a0words, one per 6\u2033x6\u2033 page, to express their meaning typographically. It is said that a picture is worth a thousand words, but can one word become a picture? Graphic designers are often called to&hellip; <a href=\"https:\/\/kscgd.com\/2020fall\/gdp1\/04-expressive-words\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3321","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-json\/wp\/v2\/pages\/3321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-json\/wp\/v2\/comments?post=3321"}],"version-history":[{"count":10,"href":"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-json\/wp\/v2\/pages\/3321\/revisions"}],"predecessor-version":[{"id":9553,"href":"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-json\/wp\/v2\/pages\/3321\/revisions\/9553"}],"wp:attachment":[{"href":"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-json\/wp\/v2\/media?parent=3321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}