{"id":10164,"date":"2020-09-07T21:29:28","date_gmt":"2020-09-08T01:29:28","guid":{"rendered":"https:\/\/kscgd.com\/2020fall\/gdp1\/?p=10164"},"modified":"2020-09-07T21:29:28","modified_gmt":"2020-09-08T01:29:28","slug":"thoughts-on-helvetica-2007","status":"publish","type":"post","link":"https:\/\/kscgd.com\/2020fall\/gdp1\/2020\/09\/07\/thoughts-on-helvetica-2007\/","title":{"rendered":"Thoughts on Helvetica (2007)"},"content":{"rendered":"<h3>My thoughts on the film\u00a0<em>Helvetica<\/em><\/h3>\n<p>As I, for the longest time, have had fun playing around with different fonts and visual tricks using words, I was surprised that I didn\u2019t realize that most typography we see is done in Helvetica. I started to notice it in different places after watching the film. The film itself was quite engaging as it was fun to learn the history of something present in our everyday lives that we never payed attention to, as if it was breathing life into the mundane. Aside from the explaining of Helvetica\u2019s history, I also quite enjoyed how the film visited several different graphic design artists, as it showed all the different approaches people take when using typography. Each one was quite different, and spoke a bit about their background.<\/p>\n<h3>Massimo Vignelli<\/h3>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 25%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-10164 gallery-columns-4 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/kscgd.com\/2020fall\/gdp1\/massimov\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-content\/uploads\/2020\/09\/massimov-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-content\/uploads\/2020\/09\/massimov-150x150.jpg 150w, https:\/\/kscgd.com\/2020fall\/gdp1\/wp-content\/uploads\/2020\/09\/massimov-50x50.jpg 50w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/kscgd.com\/2020fall\/gdp1\/massimo1\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-content\/uploads\/2020\/09\/massimo1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-content\/uploads\/2020\/09\/massimo1-150x150.jpg 150w, https:\/\/kscgd.com\/2020fall\/gdp1\/wp-content\/uploads\/2020\/09\/massimo1-50x50.jpg 50w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/kscgd.com\/2020fall\/gdp1\/massimo2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-content\/uploads\/2020\/09\/massimo2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-content\/uploads\/2020\/09\/massimo2-150x150.jpg 150w, https:\/\/kscgd.com\/2020fall\/gdp1\/wp-content\/uploads\/2020\/09\/massimo2-50x50.jpg 50w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/kscgd.com\/2020fall\/gdp1\/massimo3\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-content\/uploads\/2020\/09\/massimo3-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-content\/uploads\/2020\/09\/massimo3-150x150.jpg 150w, https:\/\/kscgd.com\/2020fall\/gdp1\/wp-content\/uploads\/2020\/09\/massimo3-50x50.jpg 50w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<blockquote><p>\u201cYou can say, \u201cI love you,\u201d in Helvetica [&#8230;] you can say it with the Extra Bold if it\u2019s really intensive and passionate [&#8230;] and it might work.\u201d &#8211; Vignelli<\/p><\/blockquote>\n<p>It was no secret at all that Massimo Vignelli was a big proponent of Helvetica. His work speaks for itself, as he embraced the font\u2019s effectiveness in communicating an idea. As the quote explains, Helvetica is a font that is so malleable, it can be used in wildly different contexts. Helvetica\u2019s alterations in color and boldness open the gate for it being an applicable font in almost any circumstance.<\/p>\n<h3>Michael Bierut<\/h3>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-2 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 25%;\n\t\t\t}\n\t\t\t#gallery-2 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-2' class='gallery galleryid-10164 gallery-columns-4 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/kscgd.com\/2020fall\/gdp1\/2020\/09\/07\/thoughts-on-helvetica-2007\/bierut\/#main'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-content\/uploads\/2020\/09\/bierut-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-content\/uploads\/2020\/09\/bierut-150x150.png 150w, https:\/\/kscgd.com\/2020fall\/gdp1\/wp-content\/uploads\/2020\/09\/bierut-50x50.png 50w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/kscgd.com\/2020fall\/gdp1\/2020\/09\/07\/thoughts-on-helvetica-2007\/bierut1\/#main'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-content\/uploads\/2020\/09\/bierut1-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-content\/uploads\/2020\/09\/bierut1-150x150.png 150w, https:\/\/kscgd.com\/2020fall\/gdp1\/wp-content\/uploads\/2020\/09\/bierut1-50x50.png 50w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/kscgd.com\/2020fall\/gdp1\/2020\/09\/07\/thoughts-on-helvetica-2007\/bierut2\/#main'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-content\/uploads\/2020\/09\/bierut2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-content\/uploads\/2020\/09\/bierut2-150x150.jpg 150w, https:\/\/kscgd.com\/2020fall\/gdp1\/wp-content\/uploads\/2020\/09\/bierut2-50x50.jpg 50w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/kscgd.com\/2020fall\/gdp1\/2020\/09\/07\/thoughts-on-helvetica-2007\/bierut3\/#main'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-content\/uploads\/2020\/09\/bierut3-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-content\/uploads\/2020\/09\/bierut3-150x150.jpg 150w, https:\/\/kscgd.com\/2020fall\/gdp1\/wp-content\/uploads\/2020\/09\/bierut3-50x50.jpg 50w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<blockquote><p>&#8220;It&#8217;s The Real Thing. Period. Coke. Period. Any Questions? Of Course Not.&#8221; &#8211; Beirut<\/p><\/blockquote>\n<p>I&#8217;m sure this quote will be used a lot, but it&#8217;s so emblematic of Helvetica&#8217;s effectiveness. The effect it has had on advertising has been quite revolutionary. This quote perfectly explains why so many corporations had clung on to Helvetica in the first place. There is no clutter, it is clean, legible, and you instantly know what is being advertised. Lack of clutter means less attention is being put on the colors and fonts of an ad, and all that attention goes to the product. It&#8217;s no wonder why the font has found its way into practically everything.<\/p>\n<h3>Dimitri Bruni &amp; Manuel Krebs<\/h3>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-3 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-3 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 25%;\n\t\t\t}\n\t\t\t#gallery-3 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-3 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-3' class='gallery galleryid-10164 gallery-columns-4 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/kscgd.com\/2020fall\/gdp1\/2020\/09\/07\/thoughts-on-helvetica-2007\/brunikrebs\/#main'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-content\/uploads\/2020\/09\/brunikrebs-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-content\/uploads\/2020\/09\/brunikrebs-150x150.jpg 150w, https:\/\/kscgd.com\/2020fall\/gdp1\/wp-content\/uploads\/2020\/09\/brunikrebs-50x50.jpg 50w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/kscgd.com\/2020fall\/gdp1\/2020\/09\/07\/thoughts-on-helvetica-2007\/brunikrebs1\/#main'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-content\/uploads\/2020\/09\/brunikrebs1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-content\/uploads\/2020\/09\/brunikrebs1-150x150.jpg 150w, https:\/\/kscgd.com\/2020fall\/gdp1\/wp-content\/uploads\/2020\/09\/brunikrebs1-50x50.jpg 50w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/kscgd.com\/2020fall\/gdp1\/2020\/09\/07\/thoughts-on-helvetica-2007\/brunikrebs3\/#main'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-content\/uploads\/2020\/09\/brunikrebs3-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-content\/uploads\/2020\/09\/brunikrebs3-150x150.png 150w, https:\/\/kscgd.com\/2020fall\/gdp1\/wp-content\/uploads\/2020\/09\/brunikrebs3-50x50.png 50w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/kscgd.com\/2020fall\/gdp1\/2020\/09\/07\/thoughts-on-helvetica-2007\/brunikrebs2\/#main'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-content\/uploads\/2020\/09\/brunikrebs2-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-content\/uploads\/2020\/09\/brunikrebs2-150x150.png 150w, https:\/\/kscgd.com\/2020fall\/gdp1\/wp-content\/uploads\/2020\/09\/brunikrebs2-50x50.png 50w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<blockquote><p>&#8220;We can&#8217;t do nothing without restrictions. The more restrictions we have, the happy we are.&#8221; &#8211; Bruni<\/p><\/blockquote>\n<p>I can absolutely relate to Bruni&#8217;s words here. I sometimes become overwhelmed when I am given too much freedom. I find myself losing my original vision, because I try to fit everything I can into whatever it is I&#8217;m making, and I end up with clutter. Restrictions not only allow for innovation and creativity, but also clarity. The result is an art piece that only has what it needs, and no unnecessary elements.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>My thoughts on the film\u00a0Helvetica As I, for the longest time, have had fun playing around with different fonts and visual tricks using words, I was surprised that I didn\u2019t realize that most typography we see is done in Helvetica.&hellip; <a href=\"https:\/\/kscgd.com\/2020fall\/gdp1\/2020\/09\/07\/thoughts-on-helvetica-2007\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":92,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-10164","post","type-post","status-publish","format-standard","hentry","category-02-helvetica-post"],"_links":{"self":[{"href":"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-json\/wp\/v2\/posts\/10164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-json\/wp\/v2\/users\/92"}],"replies":[{"embeddable":true,"href":"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-json\/wp\/v2\/comments?post=10164"}],"version-history":[{"count":5,"href":"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-json\/wp\/v2\/posts\/10164\/revisions"}],"predecessor-version":[{"id":10198,"href":"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-json\/wp\/v2\/posts\/10164\/revisions\/10198"}],"wp:attachment":[{"href":"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-json\/wp\/v2\/media?parent=10164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-json\/wp\/v2\/categories?post=10164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-json\/wp\/v2\/tags?post=10164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}