{"id":10486,"date":"2020-09-16T23:46:54","date_gmt":"2020-09-17T03:46:54","guid":{"rendered":"https:\/\/kscgd.com\/2020fall\/gdp1\/?p=10486"},"modified":"2020-09-16T23:46:54","modified_gmt":"2020-09-17T03:46:54","slug":"design-principles-matthew-white","status":"publish","type":"post","link":"https:\/\/kscgd.com\/2020fall\/gdp1\/2020\/09\/16\/design-principles-matthew-white\/","title":{"rendered":"Design Principles – Matthew White"},"content":{"rendered":"

The Principles of Design<\/strong><\/em><\/h2>\n

Gestalt Theory<\/strong><\/p>\n

The word\u00a0<\/span>Gestalt\u00a0<\/span>is German, and literally stands for a pattern, figure, form or structure that is\u00a0<\/span>unified<\/span>. <\/span>Gestalt Psychology was a movement that took off in Berlin back in the 1920s that seeks to make sense of how our minds perceive things in whole forms, rather than their individual elements. Gestalt principles are relatively easy to incorporate into just about any design and can quickly elevate a design that seems haphazard or like it\u2019s fighting for a user\u2019s attention to one that offers a seamless, natural interaction that guides users toward the action you want them to take.<\/p>\n

<\/div>\n

Repetition<\/strong><\/p>\n

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Repetition is the process of repeating an element throughout a design to give a unified look.\u00a0 Repetition is used throughout this design by having the subject repeat itself several times to give a unified look.<\/p>\n

Rhythm\u00a0<\/strong><\/p>\n

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Rhythm develops when there are set intervals between elements using the principle of repetition, the use and reuse of similar elements in a composition. Rhythm is used in this image through the individual wooden weaves shown in the basket.<\/p>\n

Movement<\/strong><\/p>\n

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Movement is the combination of elements to guide the viewer around the design in the correct direction. Movement begins and ends with the dominant element to help keep the eye moving constantly around the design. Movement can be found in this picture with the waves spread around the screen to show the aspect of movement.<\/p>\n

White Space<\/strong><\/p>\n

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White space refers to the space that surrounds the elements. White space is used in this photo because there is a lot of unused space behind the silhouette for this apple ad.<\/p>\n

Proportion\u00a0<\/strong><\/p>\n

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Proportion\u00a0refers to the relative size and scale of the various elements in a\u00a0design. Proportion is used in this photo because the balls are different sizes and that is the different proportion.<\/p>\n

Balance\u00a0<\/strong><\/p>\n

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Balance in graphic design is the placement of the above elements, of which each has a visual weight. Balance is used in this photo because the white and black surround each other evenly creating a balance in the photo.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Principles of Design Gestalt Theory The word\u00a0Gestalt\u00a0is German, and literally stands for a pattern, figure, form or structure that is\u00a0unified. Gestalt Psychology was a movement that took off in Berlin back in the 1920s that seeks to make sense… Continue Reading →<\/span><\/a><\/p>\n","protected":false},"author":100,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-10486","post","type-post","status-publish","format-standard","hentry","category-04-design-principles"],"_links":{"self":[{"href":"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-json\/wp\/v2\/posts\/10486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-json\/wp\/v2\/users\/100"}],"replies":[{"embeddable":true,"href":"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-json\/wp\/v2\/comments?post=10486"}],"version-history":[{"count":1,"href":"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-json\/wp\/v2\/posts\/10486\/revisions"}],"predecessor-version":[{"id":10539,"href":"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-json\/wp\/v2\/posts\/10486\/revisions\/10539"}],"wp:attachment":[{"href":"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-json\/wp\/v2\/media?parent=10486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-json\/wp\/v2\/categories?post=10486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kscgd.com\/2020fall\/gdp1\/wp-json\/wp\/v2\/tags?post=10486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}