Film Perspective:
This film gave me a new perspective on how important the job of a graphic designer is. It showed me the responsibilities of being a graphic designer. Helvetica is the font where it can be used in any way possible to either market something or send an important message. What intrigued me is how there are people that are against helvetica because it is overused and not original. They said that it is the default to any graphic design font. Before this film I had no idea that helvetica was the default font to use for graphic design. Honestly, to me all the fonts that stores used looked all different to me. Now I understand that helvetica is the font that the designers were looking for. Once helvetica hit the main frame, it just skyrocketed up and everyone was using it. It was clean and sleek, and had such an immaculate design that made it unique.
Massimo Vignelli:
“Graphic design is like music. It’s the space between the notes that makes the music”
This quote tells me that graphic design isn’t just putting some random designs together. It tells me that design has to flow and make sense to the viewer, and that it’s long hard work because every detail counts.
Wim couwel:
“It should be clear, readable, and straightforward”
This quote tells me how important it is for a graphic designer to get their message across to their viewers. If the message is confusing then that can impact the companies sales because no one will buy their product. It also tells me how much of an impact helvetica did on the design industry because it is such a clear and precise font for anyone to understand.
Erik Spiekermann:
“It has become a default, that’s why it will never go away”
This shows me how helvetica was such a widely used font, that now it has become the default that everyone uses. It also shows how much of a huge impact helvetica did for the graphic design industry.
