This chapter taught me that the designer doesn’t want you to fill the space, that would be too overwhelming to the readers, but they also don’t want too much white space. It’s like the coffee example, too much and it’ll spill. designers want something simple, readable, and easy to understand. The white space shows confusion and maybe misleading, either the designer is not giving enough information or its just too small. The black part of a design is what catches the eye, the white part is using what comes next. Everywhere we go we see signs with the company names first before we see the color of the sign, at least for me that’s my perspective.
“It is important to make the page look inviting – a reader magnet”
For example an empty space versus an active space would be a house. Say you have a kitchen and a living room with a wall in between. Each room can seem very small and empty, but break down the wall between the kitchen and living room and it seems much bigger even though its about the same size as it was before with the wall. Even something as moving your bed in your room can open up the space more, its what your eyes and your mind conceive of it. It may not be more space but that’s what the eye catches that its bigger.
