Helvetica and Century
The two typefaces I like the most are helvetica and Century. I like helvetica because it is very modern and has clean lines. Century is similar, as it has some straight lines. I tend to lean more towards century, because it has some subtle curves and variation in line thickness. This differs from helvetica because helvetica has a consistent line thickness throughout.
Helvetica
Having previously looked into helvetica, it is clear that it is very popular. You can see it everywhere, on street signs, flyers, advertisements, packaging, etc. It makes sense, and I agree with those who like it, because it is simple and clean. This allows for it to be used in a variety of ways, without people even noticing or being influenced by it in any way other than the meaning of the words. Helvetica is a sans serif typeface and it was created in Switzerland in the 1950s. This typeface lacks ascenders with serifs and doesn’t have any fancy additions such as the “ear” seen in some styles on the letter g.
Century
Century is very appealing to me, as it is clean and uniform but has some aspects that give it a little character. The line thickness has variation throughout, but the font still appears clean and clear. This typeface does have serifs, as well as brackets connecting the stem and the serif. One aspect I particularly enjoy is the bowl, where you can see the variation in line thickness as the letters curve. This is very unlike helvetica, where the line thickness is consistent throughout even the bowl. Century was designed in 1894 by Linn Boyd Benton for Theodore Lowe DeVinne. It was the first major American typeface and was created in the Egyptian style, or slab serif.
