I have never inspected type faces so much or considered these small details this intensely, but there is quite a lot of information behind each of these typefaces. I am naturally drawn to using Helvetica in designs I have done in the past, I didn’t know why I was using it but I was.

Helvetica

This modern typeface became popular in the 1950’2, but was created much earlier than that. It has clean lines and no serifs or added flare which creates a simple design that works in many different scenarios. Compared to the classic Garamond type, Helvetica is almost the complete opposite focused on letter spacing and height. When I think of advertisement or typeface in most films, I use Helvetica.

Garamond

Garamond is very basic and natural looking to me and I gave very little thought to the features of typeface like this. I like the wideness of the letters, I would expect this to be in a old book or in a formal invitation. I might consider this typeface for a design if i was making a formal business card or something for a serious business like a lawyer or accountant.