02 Helvetica Post

Everywhere you look you see typeface, probably one more than most and that is Helvetica. When it comes to thinking about one particular font, I never would have thought there is so much to say. The thing that stands out… Continue Reading →

My Takeaway from the Film Before watching this film I never truly understood the impact that something as small as type-font could have on the world. Watching this documentary really opened my eyes to how often Helvetica is used in… Continue Reading →

I enjoyed Helvetica because it made me think about aspects of my surroundings that I don’t normally notice. Graphic design is everywhere. Based on this film, I can see that typeface plays a large role in how people feel about… Continue Reading →

While watching Helvetica, I was surprised to see how passionate people were about a font as I had never thought of them as something other than an option on Microsoft word. It also surprised me how many different brands and… Continue Reading →

My Perspective I never realized all the type design around me is majority Helvetica. The documentary opened my eyes since the film and now I see it everywhere. My perspective is that the best designers don’t like Helvetica and that… Continue Reading →

The McDonalds Font Right off the bat, I really like how the speakers described the simplicity of Helvetica. Erik Spiekermann said “It was like Most people who use Helvetica, use it because it’s ubiquitous. It’s like going to McDonald’s instead… Continue Reading →

I never understood the quantity of Helvetica before this documentary, but I have come to realize it is truly everywhere and used by everybody from street signs to the government. I was very interested seeing so many different perspectives from the… Continue Reading →

Who knew there was so many opinions surrounding a certain font? After watching Helvetica, directed by Gary Hustwit, 2007, I was shocked to hear so many designers with such a vocal opinion of one type design. Now that I’ve been… Continue Reading →

When living our day to day lives, fonts might not be on the fore front of our thoughts. When looking at signs, posters, advertising, and anything else that has text on it, we are seeing and processing the font of… Continue Reading →

Personal Response: Being someone who doesn’t find Helvetica particularly attractive, I was curious and shocked to see that it could be used so often, even with all of its criticism. I initially was never aware of how widespread it was… Continue Reading →