The two typefaces I have researched and grown very interested in are Helvetica and Baskerville.
Helvetica is a font that was invented post World War II, when everyone wanted a new ‘go to’ font for everything informative. In 1957, Switzerland wanted to make this type face very neutral so that those reading it did not have to think of any intentions. It was there to simply inform through only the content being shown. The letters in this typeface are only horizontal and vertical, with crisp curves and little white space. When looking at individual letters, I noticed quickly how the lettering looks bold, even when showing the neutral addition. The characteristics of Helvetica differentiate greatly between Baskerville.
The transition sheriff typeface, Baskerville was designed in the 1700s by John Baskerville. Positioned between old and modern styles, when looking up close, the serifs are sharp, noticing elongated endings to letters. To me, Baskerville looks more fancy than Helvetica, I believe I would see the typeface on important documents, not posters. In fact, Benjamin Franklin used it often in his work. With such popularity, the Federal United States Government decided to use it in many documents.
When researching, I now understand where the two typefaces compare. Helvetica is used when wanting to inform without hesitation or questions. Baskerville is used to inform in such a formal way, at least more formal than Helvetica.
