Team Members:
Andrea Miranda & Preston Dunlop
Company Name:
“Pitch & Sip” — A Shark Tank-inspired alcoholic beverage truck that provides a bar on the go (21+, of course.)
What We’re Selling:
All types of alcoholic beverages and a mixed drink station where customers can “pitch” their mixed drink to the bartender and have it added to the menu based on the customers’ reviews. These pitches will be on display for a limited time only, so a select few will get to decide if it’s worthy to be in the tank.
What Makes It Unique:
The interactive aspect of this truck makes it really unique and true to its inspiration. It creates an interactive and community-like environment within the bar, in hopes that we can build a stronger community altogether.
Restrictions:
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Typography Request – “The client insists on using a script font somewhere in the identity.”
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Animal/Character Inclusion – “The client wants an animal/mascot incorporated (real or imaginary).”
Vision:
The overall vision of this service is to provide an enjoyable drinking experience and encourage a community-like environment. Our target audience would be 21+ college students and those who watch Shark Tank. We want our customers to feel excited and involved. We hope to give them an enjoyable and tasteful experience. Our restrictions have turned into advantages because we already planned on using a shark as a big part of the brand, and the script font works well with our bougie bar aesthetic.
