Members:
– Val
– Amaia
Restrictions:
10 + 5
Mood Contradiction
Cultural/Location Influence
Only one team member needs to write the post.
Company name you plan to pop-up:
(working name) Serperior Sips
What you’re selling:
Non-alcoholic teas, juices, and other beverages themed by flavor after individual serpentine Pokemon.
Your unique trait / factor – what would make this business unique?
A mature, more refined glimpse into Pokemon designs alongside our special custom reusable straws.
Design team questions:
- What is the overall vision for this cafe / food truck?
An elegant, slightly over-the-top cafe designed after the aptly named Pokemon Serperior. Colors: green, gold, cream, maybe a dash of red. - Who is the largest target audience?
Teenagers to adults, though children will be drawn in by the franchise and the special straws. - Find existing material as a moodboard with other inspirations for your aesthetics.
- What do you want your audience to feel / react to your brand?
They should see flavorful Japanese-inspired drinks and strong characterization and individuality in how each drink flavor comes with a custom straw which can be kept and reused as a souvenir. - How can the restrictions / requests be used as an advantage in the design?
Mood Contradiction: We’re using the franchise Pokemon as a basis, which is widely beloved by all ages with a focus on children, but our theming and brand will be more refined and catered toward adults.
Cultural/Location Influence: We are selling drinks widely available in Japan, which is the home country of the Pokemon Company’s foundations.
