Pop-Up Kicks Off

Lily & Payton

Company name (possible): the Hungry Dugout, Catch & Cook, Game Day Bites

What you’re selling: classic ballpark foods (burgers, hotdogs,chicken tenders, fries, corndogs, pretzels, nachos, peanuts, cracker jacks, etc.)

Unique trait / factor: (only open during MLB season) when you order wearing a jersey of the teams playing that day, you get a discount on your total price.

Restrictions:

  • Animal/Character Inclusion – “The client wants an animal/mascot incorporated (real or imaginary).”
  • Style Inspiration – “The client insists the design is inspired by a decade or art style (e.g., 1970s disco, Bauhaus, Vaporwave).”

Questions:

  • What is the overall vision for this cafe / food truck? to portray that nostalgic family-friendly ballpark / stadium vibe on-the-go
  • Who is the largest target audience? families / sports fans
  • What do you want your audience to feel / react to your brand? we want to carry that nostalgic and classic atmosphere of a live ball game in a stadium throughout their dining experience, feeling homey and welcoming
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Lily Mandel

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