Often times a lot of people don’t really understand how much effort gets put into one design, and from an outsider perspective it is understandable as sometimes the design can be only words or it’s simplistic in nature. However, so many drafts get scrapped, so much experimentation with font and color happens, and there were so many moving parts listed in the reading that even I hadn’t thought of. Like considering the customer experience with the logo as it’s not always going to be a look once and look away and the Longevity of the design cause the world changes so changing while still keeping part of the identity if not wanting to go for a reboot.
Design often means crossing boundaries while also trying to use limitations to our advantage.
