After reading Designing Brand Identity and Logo Love, I realized that a brand is so much more than just a logo. It helps people find what they’re looking for and connect with something personally. I didn’t know how much work goes into balancing consistency from packaging to websites, shapes how people see a brand. The readings also made me notice how many logos we see every day and how important it is for one to stand out by being clear and meaningful. What excites me most about designing a brand is the mix of creativity that goes into it. I love that it’s not just about making something look good, but also about creating a feeling and a story that stands out to the individuals who come in contact with it. A brand I really connect with is Lululemon. As an employee of the brand, and as someone who has spent a lot of time getting to know it, there is a great thought process behind how training us employees goes into delivering such a unique and luxurious shopping experience. When it comes to the logo, it is simple yet sleek, which perfectly reflects the brand’s balance of movement, mindfulness, and quality. What stands out most to me is how Lululemon’s brand identity is built not only through its products but also through the culture it creates for both guests and employees. It’s a great example of how a brand can feel personal and consistent all at once.
