Brand Readings

What I learned about brand

I learned that branding is less about the actual product and more about the story people believe in. A brand builds emotional value that often outweighs the product’s real worth. The readings showed how logos and identity create trust and recognition over time.

What excites me about designing a brand

Designing a brand excites me because it’s about shaping how people feel when they see or use something. It’s a mix of storytelling, psychology, and visuals that can completely change perception. The idea of creating a logo or design that instantly connects with someone feels powerful.

Brand I have a relationship with

Brand: Nike

The first brand that comes to mind is Nike. Nike connects emotion, motivation, and movement. The “swoosh” perfectly represents action and simplicity, and the slogan “Just Do It” always pushes confidence.

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Caitlin Balestrieri

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