the readings gave me a better insight on branding and the process that is used to help create a brand. i never really known the process was involved to create a brand and these readings really helped explain it. i like how they showed old and new version of brand identities and the thought process on changing these identities. i learned that with branding is that you need to perceive a good story or customers or clients wont be moved towards it. i found that very helpful ands especially with this project i can see how helpful this information is. Without a logo a company is faceless and so we need to create a logo that can help people remember and bring people in.
