Idea 1
- What archetype (or archetypes) are your characters? Hero
- What is the name of the business? Retro Reel Cafe
- What is the size of the business? Small business
- Who is the character? Jesse
- How does the business relate to the character? Jesse is very passionate about classic movies like the Breakfast Club and Rocky.
- What is the product or service? This cafe will serve drinks inspired by classic movies. There will also be cafe food, but the coffee and other drinks will be the main focus of the cafe. It would be a small cafe with 1 location.
- Who is it for? This is for any movie buff that also likes to enjoy a nice cup of coffee.
- What are the identity opportunities, touch points, applications? Friendly environment, calming environment, retro, calming lighting
- What is the brand archetype (or two)? Caregiver and Innocent
When thinking about this imagine the applications (touch points) you are interested in. Do you want to do a product packaging design? The business should produce one. Interested in designing a mobile app? The business should have one. Menus for restaurants. Posters for an performance business and so on. What would that company need? This business will need to have a menu. I could also make some social media posts and maybe a poster.
Idea 2
- What archetype (or archetypes) are your characters? Hero
- What is the name of the business? Reel & Roast
- What is the size of the business? Medium business
- Who is the character? Jesse
- How does the business relate to the character? Jesse is a huge movie buff and I feel like he would have a fun time coming up with the different coffee flavors based on different classic movies and their characters.
- What is the product or service? This is a coffee business that sells coffee grounds in different flavors based on classic movies and their characters. This would be an online only company that would be able to ship country wide.
- Who is it for? This is for a coffee lover and a classic film buff.
- What are the identity opportunities, touch points, applications? Classic, fun feeling, retro
- What is the brand archetype (or two)? Caregiver
When thinking about this imagine the applications (touch points) you are interested in. Do you want to do a product packaging design? The business should produce one. Interested in designing a mobile app? The business should have one. Menus for restaurants. Posters for an performance business and so on. What would that company need? This business will need to have a mobile app design and packaging design for the coffee ground bags. Social media posts would be a good idea, and maybe even a menu.
Idea 3
- What archetype (or archetypes) are your characters? Hero
- What is the name of the business? The Film Vault
- What is the size of the business? Large business
- Who is the character? Jesse
- How does the business relate to the character? Jesse is a huge movie buff and he loves the classics.
- What is the product or service? This would be a business that is selling merchandise based on the classic movies. They could ship country wide and have multiple locations.
- Who is it for? This is for anyone with a passion of classic film.
- What are the identity opportunities, touch points, applications? 80s style atmosphere, friendly environment, movie merchandise
- What is the brand archetype (or two)? Caregiver, everyman, and a little jester.
When thinking about this imagine the applications (touch points) you are interested in. Do you want to do a product packaging design? The business should produce one. Interested in designing a mobile app? The business should have one. Menus for restaurants. Posters for an performance business and so on. What would that company need? This business would need to have some posters and merchandise design. Social media posts would be good as well.
