Example:
Small: Athens Pizza, Brewbakers, More Than A Thrift Store
Medium: Flatbreads, Cumberland Farms,
Large: Pizza Hut, Starbucks,
Character: Drowned woman spirit / Rhea
Character archetype: Magician (supernatural, catalyst for transformative change)
Business Name: Talk to Me
Subhead: Transformative Grief Counseling
Service: Grief therapy
Business Size: Small/Medium
I plan to draw on some of the key phrases used by the character to act as slogans and create a brand that is both aquatic and gothic, calling to mind the water motif that is associated with the spirit. I think some of the products might include a pill bottle, a small poster (possibly one of those “take one” tear-off flyers), and a larger promotional poster.
The counseling service offered by this character is inherently deceptive and manipulative, just as the spirit manipulated Mia into killing Riley by imitating her mom, and I want to drop subtle hints of that in the design.
