Hayley’s Businesses

1. What archetype: The Trickster/Jester
2. Name: Pawn It Over, The Traveling Merchant, Searching Cicada, etc.
3. Size: Small
4. Character: Hayley
5. How does the business relate to the character: Using a stereotypical pushy attitude for sales, a sketchy product designed for addictive fun and risk, since Hayley is pushy with making people do activities, as well as addicted to fun and excitement that is risky. Hayley likes the risk and their own personal gain, so making sure that the business reflects the short win for the customer that feels good, but always comes back for more, and Hayley/the company gets that long-term profit. Unprofessional and inappropriate humor is used for language, as that is Hayley’s character.
6. What is the product or service: Pawn / Antique Shop (moving constantly because it is sketchy)
7. Audience: Young adults, addictive personalities, people stuck in hard times, older teens, and anyone they can reach.
8. What are the identity opportunities, touch points, and applications: the audience, quick and easy payout/return for the customer, risky but addictive.
9. What is the brand archetype (or two):  The Trickster/Jester, The Explorer

Touch Points:

• Shirts, mugs, fuzzy dice, etc.

Story: Known to have all kinds of items from around the world, rumored to be cursed, magical, or just ancient. This shop would sell a mix of “junk” labeled as antique riches and other mysterious objects. A pawn / antique shop for all the misfits of the world. This small business isn’t known to stay in one business, though, as if they get too much attention from law enforcement, they mysteriously disappear and reappear in a different area.

1. 1. What archetype: The Trickster/Jester
   2. Name: Cann-a-bitch, Hayley’s Hemp, Hayley’s HempHut, The Smoking Leaf, (something with the word narcotics?)
   3. Size: Medium
   4. Character: Hayley
   5. How does the business relate to the character: Using a stereotypical pushy attitude for sales, a sketchy product designed for addictive fun and risk, since Hayley is pushy with making people do activities, as well as addicted to fun and excitement that is risky. Hayley likes the risk and their own personal gain, so making sure that the business reflects the short win for the customer that feels good, but always comes back for more, and Hayley/the company gets that long-term profit. Unprofessional and inappropriate humor is used for language, as that is Hayley’s character.
   6. What is the product or service: Weed Shop
   7. Audience:  Young adults, addictive personalities, people stuck in hard times, older teens, and anyone they can reach.
   8. What are the identity opportunities, touch points, and applications:  the audience, quick and easy payout/return for the customer, risky but addictive
   9. What is the brand archetype (or two):  The Trickster/Jester, The Explorer

Touch Points:

• bongs, bags, boxes, carts, containers, hoodies, socks

Story: To cope with all of the harm done by the hand and Hayley’s inability to reflect on their part within the tragedies of the movie, they started to smoke a lot more. Over time, they decided it would be cheaper to grow their own plants and make their own custom product. After selling for a small time to friends and family (totally legally, of course), they decided to run their own business. It exploded for its inappropriate human and fun products and expanded throughout a good bit of Australia. Hayley’s small beginnings turned into a mini franchise.

1. 1. What archetype: The Trickster/Jester
   2. Name: The Pleasurage, The Thrill House, ClamHut
   3. Size: Large
   4. Character: Hayley
   5. How does the business relate to the character: Using a stereotypical pushy attitude for sales, a sketchy product designed for addictive fun and risk, since Hayley is pushy with making people do activities, as well as addicted to fun and excitement that is risky. Hayley likes the risk and their own personal gain, so making sure that the business reflects the short win for the customer that feels good, but always comes back for more, and Hayley/the company gets that long-term profit. Unprofessional and inappropriate humor is used for language, as that is Hayley’s character.
   6. What is the product or service: Gambling/casino/adult entertainment
   7. Audience: Young adults, addictive personalities, people stuck in hard times, and general adults who like adult entertainment
   8. What are the identity opportunities, touch points, and applications:  the audience, quick and easy payout/return for the customer, risky but addictive.
   9. What is the brand archetype (or two):  The Trickster/Jester

Touch Points:

• own form of currency
• ads for social media, billboards
• merch like tops, accessories, bags, or sunglasses
• fuzzy dice

Story: Chasing thrills, Hayley wanted to go big after going viral. To gain funds to escape legal trouble from the movie antics, Hayley started a business that sprouted across the country. An adult entertainment building that has everything from a wide array of gambling games, smoke rooms, shows, lots of expensive and fancy alcohol and snacks, and more. A place for people to spend their money and get caught in the whirlwind of pure dopamine.