Brainstorm: 12 Business Name Ideas
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Siren Song: Mermaid Cabaret – A lively mermaid cabaret show where performers sing and dance in large water tanks.
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SirenSong Productions – A company that brings “singing mermaids” to life through fun, theatrical shows.
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MerMaiden Cabaret – A cheeky mix of “mermaid” and “maiden,” showing off Fat Amy’s love for performance.
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AquaAmplitude – A more polished, music-inspired name that blends sound and sea energy.
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Fat Bottle Girls – A bold, funny name for her canned cocktail brand that embraces her confidence.
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PopFizz – A playful name for sparkling pre-mixed cocktails that bring the party anywhere.
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Fat Bottle & Co. – A simple but elevated name that still ties back to her humor and personality.
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PHAT – A size-inclusive clothing brand with trendy, confident styles for everyone.
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PHATitude – A fun spin on “attitude,” showing off bold personality and self-love.
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PHAT Collective – A brand that focuses on community, style, and inclusivity.
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Curve Couture – A stylish, body-positive clothing line that celebrates every shape.
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AllType Apparel – A name that highlights the message that fashion has no size limits.
What I Learned from the Text
From the Microstyle: Neologism reading, I learned that naming a brand is about more than just picking words; it’s about creating meaning in a short and memorable way. Neologisms, or newly made words, work best when they blend familiar ideas with something fresh. A good name is simple, easy to say, and reflects what the brand stands for. What stuck with me most is how a name can instantly communicate personality and tone. Even a few letters can make a strong impression if they’re chosen carefully.
How I Applied It to the Naming Process
When coming up with names for Fat Amy’s businesses, I used what I learned about microstyle by keeping the words short, bold, and full of character. I played with blends like “MerMaiden” and “PopFizz” to make them fun and easy to remember. I also reused familiar words in new ways, like “PHAT” for “Fashion Has All Types,” to connect the name to the brand’s message of confidence and inclusivity. Each name fits the energy of Fat Amy’s personality, while still being clear about what the business offers.
