1. What archetype (or archetypes) is your character?
Ruler. Values control, order, and excellence.
‘The dominant force, exerts control over others in order to achieve a goal. Encourages responsibility, and is a leader in the community, field of expertise, or larger society”
2. What is the name of the business?
- The Posen Method
- The Final Note
- Perfectly Posen
3. What is the size of the business?
Small
4. Who is the character?
Aubrey Posen. She is the controlling, perfectionist leader of the Barden Bellas and cares a lot about her reputation and public image. Behind her front of wanting control, she just wants to feel valued and a lot of her motivation comes from wanting to prove herself.
Major: Business
5. How does the business relate to the character?
Control, order, excellence. Catered towards “control freak” personality. Reputable.
6. What is the product or service?
Event Planning
7. Who is it for?
People with set details and specific event ideas. Bringing those ideas to life, as close to exact as we can get.
8. What are the identity opportunities, touch points, applications?
Aubrey’s brand would radiate control, class, and composure and her events would be flawlessly executed.
