My character is James from Talk To Me- Regular guy with maybe just a splash of entertainer/jester- he very much makes a joke out of everything and avoids being serious almost as a coping mechanism- seems to come from a broken home. For any size business, I want the aspect of helping kids with broken homes, whether it be donations or community work. I also want really cool skatey artwork on clothes and boards. I want sublte (almost hidden) nods within branding to caregiver archetype- want to include some sort of animal known to adopt other species as their own.
Name: Nobodies Onus (cool way to say Nobody’s Burden)
Touch points: Clothing, skateboards, posters, backpacks, socials, flyers
For a small business, I was thinking of a single location local skate shop for the community where they sell boards and clothes, but also he and his team work with kids from broken homes to support them in bettering themselves and their futures, maybe pairs up with the local middle&highschool. Outlaw and Jester.
For a medium-sized business, I would probably do the same as my small business, but have a bigger entire program dedicated to the troubled kids in a few different locations, paired with multiple counties schools as well as doing constant donations, maybe partnering with a nonprofit or something. Outlaw and Jester, maybe a little hero.
For a large size business, I kind of wanted something completely different than the other ones- he’s a funny kid and I could totally see him becoming a comedian of sorts. For a completely different direction, if he were to grow up and become a comedian with shows while still doing clothing and boards AND doing the program for kids still too. His comedy show would probably involve stuff about his childhood, so it’d all kind of tie in together and he could use it to inspire kids coming from a rough home. Have the previously mentioned program be nationwide for as many schools as possible, and obviously do mass amounts of donations and such. Caregiver AND Jester, still a little outlaw. Include tour bus and banners on touch points.
