Choose three-five companies that are Small/Medium/Large

small/branch company- that is in a stall on the side of the road or events to sell jewelry

small/catbird- small company in a few places, do events, and customs

medium/Brilliant Earth- have few places around the US, in a few states and have 1 shop.

Brainstorm  3-5 company ideas for each size of business — S/M/L — and briefly answer the following questions for each one:

What archetype (or archetypes) are your characters?

caregiver, ruler

What is the name of the business?

Angels Touch or Eternal Blessing

What is the size of the business?

small size: a few places around the country and appears at events ran by a small staff.

Who is the character?

Daniel

How does the business relate to the character?

is religious and supportive

What is the product or service?

blessed jewelry that helps repel made spirits and mojo

Who is it for?

for the people who believe in Christ and spiritual presence or occurrences

What are the identity opportunities, touch points, applications?

calming atmosphere, very supportive, in person blessing, spiritual.

What is the brand archetype (or two)?

i want to design a jewelry business that helps and keeps the purchaser in calm state of mind. i want people to get the jewelry they love and have it blessed to protect them from harmful mojo or spiritual negativity.

Write a few sentence story of the business.

After Daniel witnessed what the spirit that took over riley did to him he swore off using the hand. he turned to god and began a business to help and support others by blessing jewelry to protect them from said spirits and and evil presence that is around. this giving him and the customer at a peace of mind.