04 Business Concept – Gail

1. What archetype (or archetypes) are your characters? Entertainer
2. What is the name of the business? The Judge’s Table / Everleigh Banks
3. What is the size of the business? Large
4. Who is the character? Gail
5. How does the business relate to the character? Since Gail is the narrator, with a hint of sarcasm, I imagine judging and managing people is what she’d do best.
6. What is the product or service? She would lead a well-known talent agency representing and finding work for actors, dancers, musicians, etc.
7. Who is it for? The demographic for this business is young entertainers looking to make their big break. Anyone with real talent and a burning desire to influence the world.
8. What are the identity opportunities, touch points, and applications? Fierce competition, bright futures, a path for success and riches.
9. What is the brand archetype (or two)? Hero/Magician

I think this company would need posters to advertise their opportunities and interests. I feel like a talent agency would flouring in advertisements and social media, so designs within those realms would

1. What archetype (or archetypes) are your characters? Entertainment
2. What is the name of the business? Order in the House
3. What is the size of the business? Small
4. Who is the character? Gail
5. How does the business relate to the character? She behaves exactly like those witty, type-A TikTok organizers, so I imagine she would do an amazing job. Since she is a judge, she has a great eye for little details.
6. What is the product or service? Professional Organizing
7. Who is it for? Anybody in need of help cleaning/organizing their space. Primarily organizing, less cleaning.
8. What are the identity opportunities, touch points, applications? Welcoming environment, (ironically) a judge free zone (as the customer will think.), fast service.
9. What is the brand archetype (or two)? Caregiver

I think this business would need a social media presence and aesthetic. It would need a full instagram layout designed and maybe a website or app.

Write a few sentence story of the business.

1. What archetype (or archetypes) are your characters? Entertainment
2. What is the name of the business? Bloom & Co.
3. What is the size of the business? Medium
4. Who is the character? Gail
5. How does the business relate to the character She is giving girlboss, so she would be the leader, or head, of a any scheme.
6. What is the product or service? This is a direct-selling company, similar to Scentsy, that sells makeup products or jewelry.
7. Who is it for? Middle-Aged Women.
8. What are the identity opportunities, touch points, applications? Friendly Environments, Community, Work your way up model, “plans” for promotion.
9. What is the brand archetype (or two)? Lover, Innocent

I think this brand would need product design. It should center around the product at hand, as that is what draws people in to want to sell the products.