Small business ideas: Open mic cafe, hipster fashion shop
Medium business ideas: Parkour gym
Large business ideas: Cologne, rap label
- What archetype (or archetypes) are your characters? Everyman/Entertainer
- What is the name of the business? Drop the Mic Lounge
- What is the size of the business? Small
- Who is the character? Donald
- How does the business relate to the character? Donald is a character who enjoys singing/rapping/beatboxing. I think he would enjoy hosting and participating in open mic nights and things like that
- What is the product or service? Open mic ‘cafe’/lounge? where people can sign up to perform and special events like the Riff Off and similar things
- Who is it for? People who want to get on stage and perform
- What are the identity opportunities, touch points, applications? Definitely a vibe of hyping up the performers to make them feel awesome. While the main point of the business would be the open mic aspect, there would still be food and drink served, so there would need to be a menu for that. They would also need posters for events, social media, probably merch like shirts as well.
- What is the brand archetype (or two)? Entertainer
