Kick Off Post

Members:
Amaia
Val

Restrictions:
10 + 5
Mood Contradiction
Cultural/Location Influence

Company name you plan to pop-up:
Serperior Sips

What you’re selling:
Tea, juices and caffeinated drinks named after snake Pokemon.

Your unique trait / factor – what would make this business unique?
A mature, more refined glimpse into Pokemon designs alongside our special custom reusable straws. It leans into the mood contradiction where we take something childish and advertise it to a more mature audience and focusing on Scarlet and Violet also helps with the location influence

Design team questions:

  1. What is the overall vision for this cafe / food truck?
    elegant, purposefully over-the-top cafe designed specifically after the pokemon Serperior. Colors: green, gold, cream, maybe a dash of red, logo can also be colored after specific drinks for promotional purposes.
  2. Who is the largest target audience?
    Teens, adults.
  3. What do you want your audience to feel / react to your brand?
    It should be an experience similar to going to Nintendoland but more mature, there’s still some whimsey and fun but you don’t have to elbow children out of the way
Avatar photo

Amaia McDonald

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