“Do the work that feeds your soul, not your ego.”
“If no one hates it no one really loves it”
“Get comfortable with the uncomfortable.”

“Coconut Cult is a highly active probiotic coconut yogurt”

“Quality Experience (QX) is an independent, full-service advertising agency on a mission to foster purposeful interactions between brands and their audiences by creating quality experiences”
       

“Appy is India’s first still apple beverage made by Parlé Agro”

“Frooti Fizz is a sparkling mango juice in India. We redesigned two sister brands of Frooti Fizz, Frooti and Appy Fizz, and were tasked to make the new Frooti Fizz branding feel familiar but evolved to Indian consumers by merging the visual languages from these existing brands”