Small Business
- What archetype (or archetypes) are your characters? Jester, Explorer, and Ruler
- What is the name of the business? Bumper Daily
- What is the size of the business? Small (as not many people want to sit and listen to Bumper talking about himself).
- Who is the character? Bumper
- How does the business relate to the character? This business relates to Bumper because he loves to talk and is also incredibly full of himself, so he would love to own his own podcast where he just consistently talks about himself for hours.
- What is the product or service? a Podcast/Talk show starring Bumper
- Who is it for? Anyone who cares to listen to Bumper talk about his interests, day, things he hates, and anything that has ever happened to him.
- What are the identity opportunities, touch points, applications? calming, can be viewed from your phone or in person
- What is the brand archetype (or two)? Jester
- When thinking about this imagine the applications (touch points) you are interested in. Do you want to do a product packaging design? The business should produce one. Interested in designing a mobile app? The business should have one. Menus for restaurants. Posters for a performance business and so on. What would that company need? This Company would need a mobile app to follow along with Bumper’s podcast, as well as interact with it. It would also need social media pages so he can post about upcoming podcasts. This company would also need posters for Bumper to put out around his area so his podcast can get a bigger audience.
Medium Business
- What archetype (or archetypes) are your characters? Jester, Explorer, and Ruler
- What is the name of the business? Don’t Be Dramatic
- What is the size of the business? Medium
- Who is the character? Bumper
- How does the business relate to the character? This business relates to Bumper, as he is extremely dramatic and loves attention. He is also very arrogant and has a flashy personality.
- What is the product or service? This business is a small local coffee shop with a big stage that is ran like a karaoke bar, except with theater performances. At this business, people will come on stage and act out whatever they would like while others enjoy coffees that are flavored after each expression (ex. surprise, anger, happiness, etc). These flavors will switch out every week based on what emotions Bumper is feeling.
- Who is it for? This business is for coffee lovers who are looking for something new, as well as people looking for entertainment, and those who love to act.
- What are the identity opportunities, touch points, applications? Bold colors, dramatic lighting, special coffee flavors
- What is the brand archetype (or two)? Creator, Explorer, and Jester
- When thinking about this imagine the applications (touch points) you are interested in. Do you want to do a product packaging design? The business should produce one. Interested in designing a mobile app? The business should have one. Menus for restaurants. Posters for a performance business and so on. What would that company need? This company will need a social media platform to post performances to encourage others to come. It would also need a menu to display the different coffee options.
Large Business
- What archetype (or archetypes) are your characters? Jester, Explorer, and Ruler
- What is the name of the business? Bumper’s Rhythm and Brews
- What is the size of the business? Large
- Who is the character? Bumper
- How does the business relate to the character? This company relates to Bumper, as he loves to sing and enjoys beer.
- What is the product or service? A very high-end bar that is known world-wide and has several locations around the world. At this bar, Bumper comes out and sings while everyone enjoys their beer/drinks. He travels around the wold to each one and makes a surprise appearance every now and then. This keeps people coming back, as they never know when he is stopping in.
- Who is it for? This company is for those with rich taste who also enjoy music!
- What are the identity opportunities, touch points, applications? Calm/warm lighting, good drinks, fancy decor
- What is the brand archetype (or two)? Jester and Caregiver
- When thinking about this imagine the applications (touch points) you are interested in. Do you want to do a product packaging design? The business should produce one. Interested in designing a mobile app? The business should have one. Menus for restaurants. Posters for a performance business and so on. What would that company need? This company would need a social media platform to post Bumper’s performances. It would also need a menu and mobile app so people can order ahead.
