Small companies: Local music / art shop, local therapy clinic
Medium companies: Bookstore
Large companies: Record label, youth wellness organization
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What archetype (or archetypes) are your characters: The Innocent / Caregiver
What is the name of the business: A Helping Hand: Youth Wellness Organization
What is the size of the business Medium – Large
Who is the character Cole
How does the business relate to the character Cole struggled with the loss of his brother and trauma of being a survivor. I think it fits his character to help others deal with trauma
What is the product or service Mental Health Resources
Who is it for Youth who suffer from trauma, ptsd, anxiety, or other forms of mental trauma
What are the identity opportunities, touch points, applications To help young children and teens through education and support to learn to handle their trauma and also give them a platform to share their stories and advocate.
What is the brand archetype (or two) The Caregiver / The Hero
