Redesign the KSC Owl Pod podcasting logo.
This is a quick one. The client needs a logo for their podcasting studio and we need to get them one fast. Working with the available graphic create a new vision for the studio. The typeface and image do not need to be used for your work but you can build off it if you like.
Questions for Client:
- Can you tell us a little more about yourself and what you do in the organization?
- What is your personal vision for Owlpod?
- Who is your target audience?
- List two or three regional peer organizations and their URLs.
- Briefly, why they are and how Owlpod compares/competes or compliments.
- Why do you want a rebranding?
- How aggressive do you want to go with the changes to the identity?
Applications
- Full Logo for wall.
- Full Logo for website
- Full Logo for T-shirt, stickers & swag
- Icons for social media
01
One (or two) Pages of Thumbnails
Draw at least 5 different concepts (not versions of one idea). Photograph and clean up and upload to your DropBox in a new folder 02 OwlPod.
Examples: This is What is Expected
02
Make some Logos
Using your thumbnails as a start, get started! This project has an aggressive timeline so you need to make your thumbnails and start some digital sketches. Feel free to send them to Laura or Randall for feedback before the next class if your want.
Make three concepts digitally to present Monday. They don’t have to be perfect but select your typefaces and work on the logos.
Take a look at these logos and consider using one of the the typefaces here. They are all pretty great.
Due Monday, September 8
Internal Crit
Upload the following to DropBox:
- Thumbnails: one (or two( pages of thumbnail sketches
- Three logo concepts: From the thumbnails develop three concepts into computer versions
Black and White first — color later
Folder: 02 OwlPod
Filenames: 02 Owlpod thumbnails.pdf
Filenames: 02 Owlpod logos.pdf
12pm Class: Dropbox Upload Link
The digital sketches don’t have to be perfect. Just genius!
Due Wednesday, September 10
Meet with Client
Final logo on 11″ x 8.5″ horizontal page on DropBox
Folder: 02 OwlPod
Filenames: 02 Owlpod logo FINAL.pdf
Due Monday, September 15
Client Presentation to Julio DelSesto
Finalize your logo designs and using the supplied template create a presentation of your work.
- Cover page
- Black and White Logo
- Color Logo
- Social Icons: square and circle
- Wall Vinyl
- Station Identifier
- Logo and Social together
Put your design into the supplied PSD and AI files that are linked to the INDD. It will be easy.
Template: lastname_OWLPOD_FINAL