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    • OVERVIEW
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  • ASSIGNMENTS
    • Week ONE
      • Avatar Reboot
        • Set up a Gravatar
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    • 01 Thingbat
      • 01.1 Thingbat Logos
    • 02 – Pop Up Cafe / Food Truck Logo
    • 04 – Movie Brand Identity
      • Movie List Poll for Characters
      • Movie Poll Posts
      • 03.2 Identity Readings
    • 05 Final Archive
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ART360 Identity Design
Fall 2025
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Author: Caitlin Balestrieri

Lily Business Ideas

10/29/2025Caitlin Balestrieri Leave a Comment

Character: Lily Onakuramara (Pitch Perfect)  Archetype: The Creator and The Magician, she’s imaginative, quiet, and drawn to unsettling, otherworldly things.  Theme: Sound as emotion, eerie, quiet, intimate, and surreal auditory experiences.  Small Business Concept  Whispr Audio Studio Size: Small (2–3 people, local… Continue Reading →

04 Business Concept

Brand Readings

10/13/2025Caitlin Balestrieri Leave a Comment

What I learned about brand I learned that branding is less about the actual product and more about the story people believe in. A brand builds emotional value that often outweighs the product’s real worth. The readings showed how logos… Continue Reading →

Brand Reading Response

Pitch Perfect Analysis

10/13/2025Caitlin Balestrieri Leave a Comment

 Movie: Pitch Perfect (2012) Overall Reaction Pitch Perfect was funny, fast, and full of personality. The mix of music and humor kept it from feeling like a normal college movie. I liked how every character added something to the story,… Continue Reading →

Movie Project

Caitlin-Movie Poll

10/08/2025Caitlin Balestrieri Leave a Comment

1. The conjuring 2. Pitch perfect Favorite line if you have one   1. The court accepts the existence of God every time a witness swears to tell the truth. I think it’s about time they accept the existence of… Continue Reading →

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The LunchBox Pop-Up Kicks Off!

09/22/2025Caitlin Balestrieri Leave a Comment

  Team Members / Team Names – Caitlin and McKenzie – Company Name You Plan to Pop-Up –The Lunchbox What You’re Selling –All your childhood lunchtime, and after school favorites packed into one menu, crispy Smiley Fries, square pizzas, caprisuns,… Continue Reading →

02_Business Research

Designer Quotes

09/01/2025Caitlin Balestrieri Leave a Comment

“The act of designing is a process of transformation.” — Jessica Walsh “The function of design is letting design function.” — Max Bill “Design is the intermediary between information and understanding.” — Richard Grefé    

Designer Quotes

Designers

Avatar photoCaitlin (6)
Avatar photoJosh (0)
Avatar photoNora. (6)
Avatar photoSawyer (5)
avatar for ValVal (6)
Avatar photoKatherine (5)
Avatar photoPreston (6)
Avatar photoPayton (4)
Avatar photoDarcy (4)
avatar for JessicaJessica (5)
Avatar photoSophia (6)
Avatar photoLily (7)
Avatar photoAmaia (4)
Avatar photoAndrea (5)
Avatar photoJack (8)
Avatar photoSamantha (6)
Avatar photoAmelia (4)
Avatar photoAlonzo (6)
Avatar photoBrian (5)
Avatar photoTyler (5)
avatar for MckenzieMckenzie (4)

Categories

Recent Posts

  • Kick Off Post
  • Movie Business Application
  • Lily Business Ideas
  • Sketches/Rough vectors
  • Logo Love

Categories

  • 02_Business Research
  • 03.2 Identity Readings
  • 04 Amelie Business Application
  • 04 Amelie Film Post
  • 04 Business Concept
  • 04 Intro the Brand
  • Brand Reading Response
  • Designer Quotes
  • Movie Project
  • zero
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