Author: Jack Mohr
04.1 Micro-Style Reading
Brainstorm: 12 Business Name Ideas Siren Song: Mermaid Cabaret – A lively mermaid cabaret show where performers sing and dance in large water tanks. SirenSong Productions – A company that brings “singing mermaids” to life through fun, theatrical shows. MerMaiden Cabaret –… Continue Reading
Mind Map
Business Concept Research – ideation post
Small Business Name: Siren Song: Mermaid CabaretSize: SmallCharacter: Fat Amy (from Pitch Perfect)Character Archetype: The Jester / The PerformerBusiness Concept:A small, local entertainment company that hosts live “mermaid cabaret” shows featuring dancers and singers performing in giant aquarium tanks. The shows are playful, musical,… Continue Reading
Pitch Perfect – Movie Analysis
Overall Reaction to the Film Pitch Perfect is such a fun, high-energy movie that mixes music, competition, and friendship in the best way. I love how it brings together a group of totally different people and shows how they find… Continue Reading
Brand Readings
After reading Designing Brand Identity and Logo Love, I realized that a brand is so much more than just a logo. It helps people find what they’re looking for and connect with something personally. I didn’t know how much work goes into balancing… Continue Reading
Movie Post
Pitch Perfect “Aca-scuse me?” 3 preferred characters (this is NOT calling dibbs!) Chloe Fat Amy Bumper Dont Look up “We’re all going to die!” 3 preferred characters (this is NOT calling dibbs!) President Orlean Riley Bina Jason Orlean
Designer Quotes
Simplicity is not the goal. It is the by-product of a good idea and modest expectations. — Paul Rand Failure is built into creativity… the creative act involves this element of ‘newness’ and ‘experimentalism,’ then one must expect and… Continue Reading