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    • 01 Thingbat
      • 01.1 Thingbat Logos
    • 02 – Pop Up Cafe / Food Truck Logo
    • 04 – Movie Brand Identity
      • Movie List Poll for Characters
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ART360 Identity Design
Fall 2025
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Author: Valerie Deforge

The Hand Businesses

10/21/2025Valerie Deforge Leave a Comment

What archetype (or archetypes) are your characters? ruler, magician What is the name of the business? talk to me What is the size of the business? large Who is the character? the hand How does the business relate to the… Continue Reading →

04 Business Concept

Talk To Me Response

10/12/2025Valerie Deforge Leave a Comment

Overall reaction to Talk To Me I really enjoyed Talk To Me. The sound direction was amazing and every character was extremely well-acted. Hated the dog scene but I don’t imagine anyone liked it. Thank god they used a prosthetic.… Continue Reading →

04 Amelie Film Post

Identity Readings Response

10/12/2025Valerie Deforge Leave a Comment

The reading makes me wonder where the original iconic logo designers got their inspiration and guidelines from. We as designers do a ton of research and studying on classic logos, but where did those classic designers get their ideas? Were… Continue Reading →

03.2 Identity Readings

Movie Choices

10/08/2025Valerie Deforge Leave a Comment

Movie Name The Thing Favorite line if you have one “Nobody trusts anybody now… and we’re all very tired.” 3 preferred characters (this is NOT calling dibbs!) – The Thing (in general) – Dog-thing – Childs   Movie Name Talk… Continue Reading →

04 Amelie Film Post

Serperior Sips Pop-Up Kicks Off

09/21/2025Valerie Deforge Leave a Comment

Members: – Val – Amaia Restrictions: 10 + 5 Mood Contradiction Cultural/Location Influence Only one team member needs to write the post. Company name you plan to pop-up: (working name) Serperior Sips What you’re selling: Non-alcoholic teas, juices, and other… Continue Reading →

04 Intro the Brand, zero

Designer Quotes – Deforge

08/26/2025Valerie Deforge Leave a Comment

”Art is anything you can get away with.” — Marshall McLuhan “Good design is like a refrigerator—when it works, no one notices, but when it doesn’t, it sure stinks.” — Irene Au “Get rid of everything that is not essential… Continue Reading →

Designer Quotes

Designers

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Avatar photoAmelia (4)
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Categories

Recent Posts

  • Kick Off Post
  • Movie Business Application
  • Lily Business Ideas
  • Sketches/Rough vectors
  • Logo Love

Categories

  • 02_Business Research
  • 03.2 Identity Readings
  • 04 Amelie Business Application
  • 04 Amelie Film Post
  • 04 Business Concept
  • 04 Intro the Brand
  • Brand Reading Response
  • Designer Quotes
  • Movie Project
  • zero
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