I enjoyed the reading, and I think it definitely provides some helpful and useful tips that I certainly want to keep in mind while I’m designing in the future! One that I appreciated was more towards the middle- don’t design… Continue Reading
After reading Designing Brand Identity and Logo Love, I realized that a brand is so much more than just a logo. It helps people find what they’re looking for and connect with something personally. I didn’t know how much work goes into balancing… Continue Reading
The reading makes me wonder where the original iconic logo designers got their inspiration and guidelines from. We as designers do a ton of research and studying on classic logos, but where did those classic designers get their ideas? Were… Continue Reading
I found the brand readings to be extremely informative and interesting to explore. I learned a lot about the importance of emotional connections and relationships between companies and customers, and how people often base their perception of a brand on… Continue Reading